– BMW’s hydrogen strategy is starting to take shape. The company has been working on hydrogen-powered cars since 1984, but for a long time the focus remained on the internal combustion engine. The efforts, first shown in a 7-series in the mid 1980s, culminated in 2006 in the V-12-powered Hydrogen 7. Now the company has switched to a different tack. – – While those early vehicles were fun to drive,
– Eight automakers posted record June sales as the industry totaled nearly 8.5 million cars through the mid-year, a four-percent jump over 2014. At this rate, WardsAuto predicts total sales of 17.1 million cars for 2015, or 600,000 more than last year. Here’s what’s hot and cold this summer. – – Hyundai and Kia Have Record First Halves – – Hyundai and Kia don’t act like underdogs anymore. Between them,
– Ford is recalling 433,000 2015 Focus, Escape, and C-Max vehicles to replace faulty body-control modules, which can prevent the engine from turning off in response to the ignition switch. – The recall affects cars with the conventional, keyed ignition switch as well as those with the keyless, push-button version. The production dates of the affected vehicles are:-• Focus models built at the Wayne, Michigan, assembly plant from June 17,
-Huh? Yep, that’s the condensed version of what a BMW spokesman conveyed when discussing why the brand is adding all-wheel drive to pretty much every car in its lineup, from the big 7-series all the way down to the second-smallest of U.S. Bimmers, the 2-series coupe and its 10Best-winning M235i derivative. With the rise of crossovers, families now often own at least one all-wheel-drive vehicle, so demand for AWD has
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La Perla made-to-measure fall/winter 2014 campaign image The luxury intimates segment is growing at a faster pace around the world than the lingerie market itself, according to a new report by Fashionbi. The largest market for lingerie is North America and the United States, while in Europe the highest growth occurred in Germany and Italy. Overall the lingerie market is growing with support from the luxury sector, emerging markets and new
Hublot’s cricket watch Swiss watchmaker Hublot is expressing its dedication to art by hosting a photography exhibition in collaboration with the viral movement Beard Season. The exhibition debuted on March 6 at Somerset House in London and features photography by Mr. Brock Elbank that captures men with beards in an attempt to raise awareness for melanoma. Staying true to its motto “Hublot Loves Art” will allow the brand to connect with
Audi sponsors MLS German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches. The season kicked-off March 6 with a game between LA Galaxy and Chicago Fire, and Audi aired its soccer-themed commercial during the game. Since millennials are the largest fan base for the league, Audi will likely connect with
Canadian and U.S. border at Niagara Falls Sotheby’s International Realty Canada is predicting the Greater Toronto Area will lead the country’s top real estate this spring with low lending rates and consumer demand outpacing real estate options. Single-family homes, especially those in the $1 million marketplace, are in demand in urban areas around the country, so residences for sale see high traffic and numbers as affluent consumers out bid one another.
Johnnie Walker smart bottle prototype Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience. While some brands look to the future of marketing and the opportunities presented by mobile technologies, others stayed rooted in tradition but with an optimistic outlook to the way in which consumers wish to communicate with preferred companies. As technology continues to advance and mobile
