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Digital channels influenced $1.5T in-store sales in 2014: report

Michael Kors uses Snapchat More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new report by L2. Accommodating both digital and in-store trends requires brands to adapt to ecommerce expectations of click-and-collect or free shipping, but also adhere to in-store demands. Many traditional brands face pressure from online retailers to offer better options for consumers turning to digital for