New Audi TT RS to Arrive Next Year—With No Manual Transmission
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– In his previous role at Audi, Heinz Hollerweger’s job was to come up with ideas and concepts that ventured far into the future. Since 2014, however, he has served as head of Audi’s Quattro GmbH performance division—a job that might seem more narrow, but one which actually holds fascinating challenges and opportunities of its own. – – We spoke with Hollerweger at the launch of the second-generation R8. At the Estoril
-Forgive us for a second if we talk stick-and-ball sports, but the National Football League recently announced a new headline automotive sponsor, dumping General Motors for Hyundai. Indeed, despite the league’s ongoing domestic-violence woes, Hyundai is dropping $50 million of its marketing budget on the NFL, in large part because the carmaker’s sales have flattened over the last three years as Americans have resumed their own rocky love affair with
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Karlie Kloss with attendees at 2014 Vogue Festival With media company Condé Nast putting the weight of its 140 titles behind an ecommerce venture, it has the potential to alter the playing field for fashion and upscale retail. Previously, individual magazines such as Harper’s Bazaar and Lucky have combined their content with ecommerce, but the publisher represents a broader reach than any of the single publications, joining together all of its
Schiaparelli fragrance sketch from 1937 After the hurried leaving of Marco Zanini, French couture house Schiaparelli has named Bertrand Guyon as its new design director. In November, Schiaparelli confirmed the departure of Mr. Zanini, but did not immediately name a replacement designer (see story). According to WWD, the couture house had been considering Mr. Guyon shortly after Mr. Zanini left the design director position after only a two seasons. Hire couture
An #IDoInChoo post Footwear and accessories label Jimmy Choo is joining the wedding season with a promotion of its branded hashtag for Instagram. These “I do in Choo” moments allow the brand to aggregate the special moments from loyal consumers. The repeat use of a catchy hashtag will likely add more attention to the campaign, especially as wedding season picks up this spring. Branded vows Jimmy Choo’s Instagram account has about
Abercrombie & Kent sends bicycles to Zambia Luxury travel company Abercrombie & Kent kicked off its bike donation event with the charity Wheels of Change International to gather bicycles to donate to a village in Zambia. Bikes are indispensable to villages in rural areas because a healthcare worker can visit four times more people an hour on a bike, a girl with a bike is 70 percent more likely to attend
Eva Mendes for Estée Lauder Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign. Ms. Mendes will serve as the face of the brand’s New Dimension transformative skincare collection. Ms. Mendes’ addition is in the wake of Kendall Jenner’s ambassadorship with the brand, likely spinning the focus away from millennials with a celebrity relatable to more women. Celebrity looks In January, Estée Lauder