Bull Session: Maybe Lamborghini Might Build a Urus Superveloce

– We like to imagine Stephan Winkelmann waking up in the morning in his impeccably tailored pajamas, sitting up thoughtfully in bed, sipping an espresso handed to him by a lovely signora, and thinking to himself, “What new Lamborghinis can I think up today and use to play it coy with those off-the-rack schmoes in the press corps?” – To wit, in an interview with Autocar, the Lambo honcho said

Follow Along as Drivers Retrace Edsel Ford’s 1915 Cross-Country Trip in a Model T [Updated: Day 5 in Kansas City!]

“Live, travel, adventure, bless, and don’t be sorry.”-— Jack Kerouac, On The Road – While the automobile may have spent the better part of the last century as an avatar for hope and a better tomorrow, it’s the road trip that serves as the catalyst for adventure and freedom. Back in 1915, nobody knew this better than a then 21-year-old Edsel Ford, who, along with a group of like-minded young men,



Zegna focuses on art for home-country preservation

Plate from Zegna Italian menswear label Ermenegildo Zegna is dabbling in art during the Expo Milano 2015 for a long-term preservation project on the Italian coasts. Fabulae Naturae was created by the artists Lucy + Jorge Orta and commissioned for the Milan headquarters of Zegna. The multi-sensorial performance and 500 plate designs will help the brand’s attempt to preserve the coastline of the Cinque Terre. Plate for tree ZegnArt will

Brazil interior’s mix of opportunities, challenges requires altered approach: BCG

Ralph Lauren’s Sāo Paulo flagship While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group. “Capturing Retail Growth in Brazil’s Rising Interior” explains that Brazilian consumers in general are tightening their spending compared with the past 15 years, but inland consumers go

Implicit, collaborative data collection minimizes privacy concerns: report

Moet uses Skosh to send Champagne to friends The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2. Brands are moving their CRM programs to cloud-based solutions that better integrate data collected from diverse channels. As data silos collapse, brands can

Armani helps consumers delve into brand history with exhibition space

Interior of Armani Silos Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan. Armani Silos, which opened with a star-studded event April 30, will display garments from the past decades as well as a digital archive of sketches and media. As Armani celebrates its 40th anniversary, creating a physical space dedicated to its heritage will further its brand’s

Tesla makes a “fundamental transformation” into home with sustainable energy

Tesla’s Powerwall U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery. The new means for electricity generates energy from solar panels and powers the home at all times of the day, diminishing the gap between supply and demand by allowing a consumer’s solar energy to be available for their home whenever. Tesla’s entry into home is unlike any other automaker’s