Fragmented and fleeting, mobile User IDs are ripe for overhaul

Andreas Vagelatos is associate vice president for mobile product strategy at Sizmek By Andreas Vagelatos In the mobile world, User IDs are often the key to a customized user experience. They are designed to enable an application to recognize a device and generate a personalized interaction. Simple, right? Unfortunately, in creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

Regent Seven Sea Cruises helps guests develop culinary skills

Seven Seas Explorer Regent Seven Seas Cruises is giving consumers hands-on cuisine experience with the opening of a new instruction center on its Seven Seas Explorer vessel. The Culinary Arts Kitchen accommodates 18 students, who will each have their own cooking station within a space modeled after French cooking schools. Guests that participate will remember the lessons learned long after they disembark, elongating the memory of their cruise. Sharpened skillset Regent Seven

McLaren gets a jump on New York Auto Show buzz with teaser

McLaren 675LT at Geneva Motor Show The Geneva International Motor Show is still in full swing, but Britain’s McLaren is already looking to create buzz around its next big reveal. During McLaren’s press conference in Geneva March 3, during which it unveiled its new P1 GTR and 675LT, the brand shared a short video teaser of its upcoming Sports Series. The Sports Series will debut at the New York Auto Show in April,

Mandarin Oriental responds to cyber attack

Exterior of Mandarin Oriental, Paris Mandarin Oriental Hotel Group is investigating a data breech in its credit processing in which hackers stole consumer card information. According to a statement from the company, it found and eliminated malware from an “isolated” number of hotels in Europe and the United States, but it has not shared specific hotel names because it is still looking into the issue. Leaks in payment security may

Bloomingdale’s highlights designer exclusives with branded “dance craze”

Bloomingdale’s B-Roll Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections. The 100 Percent Bloomies “B-Roll” was introduced via a social video and Web tutorial, and consumers are encouraged to learn the dance and share their own video. This video allows Bloomingdale’s to subtly show off its exclusive fashions in a memorable way. Shake your groove thing Last fall,