– From the July 2015 issue – Speed limits, emissions regulations, and the always-newsworthy rift between rich and poor make today’s roads an inhospitable climate for supercars. But the pace of technological development means the segment is evolving faster than ever, especially with the advent of anything-goes mega-mutations made exclusively for the track. These monsters free engineers from real-world constraints, allowing them to try new technologies unhampered by regulations. –
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– In the months since Toyota unveiled the Mirai at last year’s Los Angeles auto show, the world’s been abuzz with talk of its homeliness. Toyota would like to take some of the chatter about the fuel-cell-juiced hydrogen car away from its questionable aesthetics and toward its capabilities. With the first cars due for delivery to California customers this fall and numbers from the EPA now in hand, maybe they
– In the months since Toyota unveiled the Mirai at last year’s Los Angeles auto show, the world’s been abuzz with talk of its homeliness. Toyota would like to take some of the chatter about the fuel-cell-juiced hydrogen car away from its questionable aesthetics and toward its capabilities. With the first cars due for delivery to California customers this fall and numbers from the EPA now in hand, maybe they
– In the months since Toyota unveiled the Mirai at last year’s Los Angeles auto show, the world’s been abuzz with talk of its homeliness. Toyota would like to take some of the chatter about the fuel-cell-juiced hydrogen car away from its questionable aesthetics and toward its capabilities. With the first cars due for delivery to California customers this fall and numbers from the EPA now in hand, maybe they
Neiman Marcus storefront Retailer Neiman Marcus Group is bringing attention to successful women with its second annual Make Some Noise brand platform activation at SXSW in Austin, TX. Make Some Noise will run from March 18-20 and include events such as panel discussions, live music and parties. By engaging consumers in discussion and appealing to contemporary issues, the brand is ensuring that it stays relevant. “The campaign celebrates women on the rise,
Johnnie Walker smart bottle prototype Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. The spirits brand officially showed its concept, which may soon grace the sides of Johnnie Walker Blue Label bottles, at the Mobile World Congress in Barcelona after announcing the project in late February. The concept was developed by Diageo Technology
The Connaught hotel in Mayfair, London Maybourne Hotel Group’s The Connaught in London is sharing its British heritage with guests through a walking tour that gives exclusive insights to royal warrant holders in the Mayfair district. Developed by the Connaught and travel company Fox & Squirrel, the Royal Warrant tour series allows guests to gain an insider perspective of Britain’s most talented and historic artisans. The two-hour tours are conducted
Dominator virtual reality pod Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience. The initiative launched this year at the Düsseldorf Boat Show and the Miami Boat Show, and Dominator is bringing virtual reality to the Middle East with the Ilumen’s digital experience. Virtual reality matches the futuristic twist of the
Peninsula Hong Kong The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong. In 2015, Peninsula properties in New York and Manila will join Chicago, Beijing, Bangkok, Tokyo and Beverly Hills, CA with art events.
