– Decades are measured by calendars, yet the eras they represent do not always fit neatly in the small boxes. Cultural historians, for example, usually peg the end of the 1960s at the infamous December 1969 Rolling Stones concert at Altamont Speedway, during which a member of the Hells Angels motorcycle gang, acting as security, stabbed and killed a pistol-wielding member of the audience. We might ourselves look back 20
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– The state of California wants to make zero-emission vehicles more enticing to average buyers who may not yet be able to afford such technology. As of July 1, average-income families will get a bigger tax rebate on the purchase of new fuel-cell, electric, or plug-in hybrid vehicles. The twist is that the rebate disappears completely for high-income buyers. – As Damon Lavrinc reports at Jalopnik, the new incentive structure replaces California’s
– A 1967 Corvette Sting Ray is our time machine for visiting the era when America and Car and Driver came of age. The 1960s marked the arrival of the Beach Boys, the Beatles, and the Stones—not to mention modern birth control, space travel, and draft-card burning—so it’s no wonder this nation’s psyche was irrevocably twisted. C/D contributed to the chaos by penetrating the DMZ separating import worshippers from domestic-car
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Fabergé 3D window display at Harrods British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display. To usher in springtime, the retailer and jeweler are also staging an interactive pop-up boutique that celebrates Fabergé’s iconic egg shape March 3-28. The Brompton Road window displays and the pop-up are linked to create an immersive experience for consumers that will draw attention to
The mobile application includes many original images of Jeanne Lanvin French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit. The app allows users to learn more about the history of the brand and its founder, while also providing a map of the exhibit and audio guides to supplement each of the
Mercedes under the sea in Tonga German automaker Mercedes-Benz is sparking conversation among social media fans with an unexpected post about whales. The brand was the first to acknowledge the disconnect between the video about humpback whales and its automobiles with the text in its Facebook post asking, “What’s this whale doing in your newsfeed?” Asking a question that addresses consumer’s thoughts head on likely spurs greater social media interaction
Xerjoff Casamorati collection France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship. Given the young age of these fragrance makers, both were founded in the mid-2000s, entering an emerging market through a retail partnership may be beneficial as many consumers in the Southeast Asia region may be unfamiliar. Placement in Fragrance Du Bois’ already established flagship
StayNTouch at Fontainebleau Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download. With hotel software creator StayNTouch, Fontainebleau is recognizing the demand for mobile options while understanding the hesitation among guests to download an app they will only use while at the hotel. Fontainebleau’s dedication to best accommodating their consumer through digital touch points may set a precedent that
