-The absolutely evil sounding, track-ready Ford Mustang Shelby GT350R is a racing-inspired marvel among mass-produced cars, a fact that’s most clearly highlighted by the wheels Ford is putting on the thing: R models come from the factory with carbon-fiber wheels, a distinction previously reserved for a handful of special-order Koenigsegg hypercars. – We’ve known this fact since the Shelby GT350 and GT350R debuted late last year, but today Ford released
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– As the 1990s segued into the new millennium, the world was busy not ending and the world’s computers were busy not crashing—at least not more than usual. And California was getting blasted by the next big car-culture tsunami: import tuning. People with the money to tweak new cars were cranking up the boost on the factory-turbocharged engines in Mazda RX-7s and Toyota MR2s and Supras. Those without the money
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– Let’s start with the good news. Heinz Hollerweger, head of Audi’s Quattro GmbH, says that expanding sales in the U.S. is vital for improving the division’s performance. “Europe is becoming a less important market, the U.S.A. and China are where we see growth happening,” he told us at the press launch for the new Audi R8. So naturally we asked him about the replacement for the current RS4 (pictured)—specifically
What’s on her mind? Please click here to register for the Luxury Insights Summit 2015 in New York on Wednesday, April 29 Luxury is increasingly becoming a business not just of design or craftsmanship, but about the data that is generated by the growing number of omnichannel shoppers who prefer to research in one channel and shop in another. That’s what the Luxury Insights Summit 2015 in New York is
Christie’s is an old hand with watches Superior quality, craftsmanship and customer service are among the top qualities expected for luxury brands by affluent consumers across every generation, according to a new report from The Luxury Institute. Generation X and millennials are much more likely than baby boomers to agree with current campaigns and actions among luxury brands, but all three generations agree that the craftsmanship has declined over the years.
Little fans Mandarin Oriental Hotel Group is celebrating fans of all sizes with a social video chronicling the adventures of doll-sized people through Shanghai. Posted on the brand’s Facebook page, the video honors “big fans, little fans, Mandarin Oriental Fans.” Mandarin Oriental’s storytelling through a subtly branded short film allows the doll-sized people to be the main focus, grabbing the attention of guests looking to engage on a whimsical level.
Cara Delevingne for Tag Heuer Swiss watchmaker Tag Heuer is expanding its Cara Delevingne “Don’t Crack Under Pressure” campaign with mobile advertisements on British Vogue. Through reappearing banner ads featuring Ms. Delevingne with a fist and a watch, Tag Heuer is magnifying its new ambassador. Tag Heuer will likely reach young female consumers with this ad placement and ambassador choice. Vogue UK is the pulse of the fashion industry,” said Andrea
Rihanna at Dior cruise 2015 show French fashion house Dior is featuring pop singer Rihanna in the upcoming fourth chapter of its popular Secret Garden campaign. According to Women’s Wear Daily, the brand shot the campaign in Versailles this week with photographer Steven Klein. This makes Dior the latest label to pick a famous face over a model for a campaign, reflecting a growing trend. New face The singer, birth
