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Tag Heuer caters to jetsetters with temporary Saint-Tropez boutique

Tag Heuer boutique in Saint-Tropez Swiss watchmaker Tag Heuer is setting up shop in Saint-Tropez for the summer months to reach affluent travelers as they vacation in the small village. For the pop-up shop, located in the center of town in the Grand Passage, Rue Allard, Tag Heuer partnered with haute horology boutique Kronometry1999. Pop-up shops enable brands to test out new retail concepts and locations without making a long-term