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Neiman Marcus storefront Retailer Neiman Marcus Group is bringing attention to successful women with its second annual Make Some Noise brand platform activation at SXSW in Austin, TX. Make Some Noise will run from March 18-20 and include events such as panel discussions, live music and parties. By engaging consumers in discussion and appealing to contemporary issues, the brand is ensuring that it stays relevant. “The campaign celebrates women on the rise,
Johnnie Walker smart bottle prototype Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. The spirits brand officially showed its concept, which may soon grace the sides of Johnnie Walker Blue Label bottles, at the Mobile World Congress in Barcelona after announcing the project in late February. The concept was developed by Diageo Technology
The Connaught hotel in Mayfair, London Maybourne Hotel Group’s The Connaught in London is sharing its British heritage with guests through a walking tour that gives exclusive insights to royal warrant holders in the Mayfair district. Developed by the Connaught and travel company Fox & Squirrel, the Royal Warrant tour series allows guests to gain an insider perspective of Britain’s most talented and historic artisans. The two-hour tours are conducted
Dominator virtual reality pod Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience. The initiative launched this year at the Düsseldorf Boat Show and the Miami Boat Show, and Dominator is bringing virtual reality to the Middle East with the Ilumen’s digital experience. Virtual reality matches the futuristic twist of the
Peninsula Hong Kong The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong. In 2015, Peninsula properties in New York and Manila will join Chicago, Beijing, Bangkok, Tokyo and Beverly Hills, CA with art events.
Robb Report’s March 2015 cover Ralph Lauren, Hermès and Zegna were among the luxury brands to rally behind the 2015 Car of the Year in Robb Report’s special March issue. As one of the publication’s primary pillars, Robb Report’s content often revolves around the automotive industry and its news and standout models. Advertisers are attracted to issues that will generate a high volume of readers due to a listorial or special
Bloomingdale’s B-Roll Luxury Daily’s live news from Mar. 5: Bloomingdale’s highlights designer exclusives with branded “dance craze” Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections.Click here to read the entire article Mandarin Oriental responds to cyber attack Mandarin Oriental Hotel Group is investigating a data breech in its credit processing in which hackers stole consumer card information.Click here
Bloomingdale’s B-Roll Luxury Daily’s live news from Mar. 5: Bloomingdale’s highlights designer exclusives with branded “dance craze” Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections.Click here to read the entire article Mandarin Oriental responds to cyber attack Mandarin Oriental Hotel Group is investigating a data breech in its credit processing in which hackers stole consumer card information.Click here
Saint Laurent spring/summer 2015 campaign image Today in luxury marketing: Moncler shares power ahead as sales beat expectations Shares in luxury ski jacket maker Moncler rose more than 10 percent on March 5 after the Milan-based company reported better than expected fourth quarter sales, reports the Financial Times.Click here to read the entire article on the Financial Times Handbag prices begin to hit their limit Makers of luxury handbags may need
Saint Laurent spring/summer 2015 campaign image Today in luxury marketing: Moncler shares power ahead as sales beat expectations Shares in luxury ski jacket maker Moncler rose more than 10 percent on March 5 after the Milan-based company reported better than expected fourth quarter sales, reports the Financial Times.Click here to read the entire article on the Financial Times Handbag prices begin to hit their limit Makers of luxury handbags may need
