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Fashion paging sees 55pc increase in WSJ. magazine’s March menswear issue

WSJ. magazine’s March 2015 cover To reach a discerning male reader, leading menswear brands such as Giorgio Armani and Louis Vuitton promoted their latest collection in the March Men’s Style issue of WSJ. magazine. Inserted into the March 7 edition of the Wall Street Journal, the March Men’s Style issue of the newspaper’s glossy lifestyle supplement is the second part of the publication’s spring fashion coverage. For advertising partners with

Instagram wades into performance advertising with carousel ads that extend brand story

Sponsored posts from ice cream brand Ben and Jerry’s on Instagram Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel. With more than 300 million users, Instagram is an easy choice for advertisers. However, in the past the app has lacked the ability to click on brand ads. “There is a growing

Buccellati, Lagos, Penhaligon’s and Valentino – Live news

Valentino live stream Luxury Daily’s live news from Mar. 10: Buccellati looks to gain social followers with Pinterest contest Italian jeweler Buccellati is hosting a creative contest on Pinterest with American actress Kelly Rutherford.Click here to read the entire article Simon’s mall acquisition proposal reaches $16B Retail real estate owner Simon Property Group is looking to purchase its competitor, Macerich Co. for a total valued offer of $22.4 billionClick here

South Korea, Russia, Michael Kors and Swarovski – News briefs

Michael Kors menswear Today in luxury marketing: With BMWs common in Gangnam, Koreans splurge on Bentleys, Maseratis Flashy Maseratis and Bentleys are fast becoming the cars of choice for young, monied South Koreans, eclipsing German luxury brands now so commonplace that some in Seoul’s upscale Gangnam district jokingly refer to a BMW 5-series as a Hyundai Sonata, says Reuters.Click here to read the entire article on Reuters Russian recession weighs on

Ad agencies, consultancies react to the Apple Watch

Watch out Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector? Dave Rosenbaum runs the LVMH account at Havas Media Right now, I do not see the Apple Watch as a replacement for high-end luxury time- pieces. There is a timelessness to a Tag Heuer, Hublot, Dior, or Vuitton, a