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Swarovski polls consumers about brand sustainability

Swarovski January Kris Bear Precision cut-crystal maker Swarovski is keeping up its dedication to sustainability practices with a consumer survey asking for personal views of the brand. Asking for consumers to participate on social media in a branded survey can lead to a small amount of leads, so Swarovski is offering respondents a chance to win an animal charm to entice participation. Understanding consumer’s views on sustainability and ethical business practices

Chanel hosts collection on Net-A-Porter to test ecommerce

Chanel’s collection on Net-A-Porter French fashion house Chanel is taking more steps toward its ecommerce platform with a shop-in-shop on online retailer Net-A-Porter’s site. Coco Crush, a six-piece fine jewelry collection, will launch online prior to being in-store. The soft opening of ecommerce through Net-A-Porter will likely offer Chanel some insight to its consumer’s willingness to buy online. Going digitalThe collection will sell five rings and one cuff, all designed

U.S. meat industry buying more human antibiotics: FDA

By P.J. Huffstutter CHICAGO (Reuters) – Sales of medically important antibiotics in the United States for use in livestock jumped by 20 percent between 2009 and 2013, federal regulators reported on Friday, data that is sure to feed the national debate about the growth of drug-resistant bacteria. The U.S. Food and Drug Administration reported that domestic sales and distribution for such drugs approved for use in cattle, chickens, hogs and