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How to best match celebrities and brands

Burberry campaign starring Emma Watson Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand. Determining a celebrity’s value status depends upon their connection to the product or brand, ability to be recognized and the level of advertising presence they are willing to commit to. Picking the right individual to represent a brand and its message

7 days in smartphones: Dear Microsoft, please don't eat my Android phone

Your princess isn’t in another smartphone It’s Friday. You’re giddy with excitement. It can only mean one thing…7 days in smartphones is back again! Forget being “social” with your so-called “friends”, stay here in the dark with as we try to make you laugh. Once. It’s the best we can hope for. Catch up on 7 days in smartphones | Follow Winston on Twitter It’s-A-Not-Me, Mario! Nintendo is finally entering

Week in Tech: Week in Tech: Nvidia goes Titanic, Nintendo shrinks to mobile and Google hates humans

It’s been a bad week for humanity. Google reckons we’re too dumb to be in charge of cars, Microsoft appears to be rewarding software pirates and Apple’s still refusing to admit that the gold Apple Watch Edition is an elaborate joke. But there are plenty of reasons to be cheerful, and they’re all in this edition of Week In Tech. Windows 10: yarrrrr welcome Good news for software pirates: Microsoft

Chinese military denies role in reported U.S. hacking

China’s Defense Ministry on Friday denied that it had anything to do with a cyber attack on Register.com, a unit of Web.com, following a report in the Financial Times that the FBI was looking into the Chinese military’s involvement. “The relevant criticism that China’s military participated in Internet hacking is to play the same old tune, and is totally baseless,” the ministry said in a fax to Reuters in response

Friday, March 20: Today in Gold and Silver

NEW YORK (TheStreet) — It was a pretty quiet trading day for gold on Thursday, as there was almost no follow-through price action in the Far East market—and the spike high at 9 a.m. Hong Kong time got capped immediately.  Once London opened, the gold price got sold down to its ‘low’ of the day around 8:45 a.m. in New York.  It recovered somewhat by 12:10 p.m. in New York—and

Midday Glance: Silver companies

[AP] – Shares of some top silver companies are mixed at 1 p.m.: Hecla Mining Co. fell $.01 or .4 percent, to $2.72. Pan American Silver Corp. rose $.12 or 1.1 percent, to $11.26. Silver Standard Resources Inc. …