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Jaeger-LeCoultre celebrates Old Hollywood with photographic exhibit

Anne Bancroft and Dustin Hoffman on the set of The Graduate; photo by Bob Willoughby Swiss watchmaker Jaeger-LeCoultre is taking consumers back in time with an exhibit of photographs taken on the sets of famous films. “The Art of Behind the Scenes,” a collaboration with Finch & Partners, will coincide with the Cannes Film Festival. This enables Jaeger-LeCoultre to highlight its longstanding relationship with cinema, as well as celebrate the

Jaeger-LeCoultre celebrates Old Hollywood with photographic exhibit

Anne Bancroft and Dustin Hoffman on the set of The Graduate; photo by Bob Willoughby Swiss watchmaker Jaeger-LeCoultre is taking consumers back in time with an exhibit of photographs taken on the sets of famous films. “The Art of Behind the Scenes,” a collaboration with Finch & Partners, will coincide with the Cannes Film Festival. This enables Jaeger-LeCoultre to highlight its longstanding relationship with cinema, as well as celebrate the

Luxury retailing is understanding the product experience, not the product itself

IAC says, “gold [has an] abiding emotional power, allure, and enduring value.” NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9. Consumers are familiar with the traditional display case setup found

Luxury retailing is understanding the product experience, not the product itself

IAC says, “gold [has an] abiding emotional power, allure, and enduring value.” NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9. Consumers are familiar with the traditional display case setup found