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Hermès drives interest via monthly Petit h mystery boxes

Items created for Petit h French leather goods brand Hermès is increasing exposure for its whimsical Petit h line through surprise gifts, available on a monthly basis. The email included a subject line reading, “Lucky you, a lucky dip!” and within the body a rotating image shows Hermès’ signature orange boxes surrounding by question marks. In the beauty space monthly surprise boxes, often consisting of samples, have become very popular and

Luxury celebrates Venice Biennale with art installations, sponsorships

The Venice Biennale International Art Exhibition opened May 9 The 56th Venice Biennale International Art Exhibition in Italy celebrated its opening weekend May 9, and many luxury brands used the opportunity to connect with the affluent consumers who frequent the event. Brands including Marni, Missoni and Jaeger-LeCoultre participated by hosting their own exhibitions and sponsoring artists whose work was on display. Luxury and the arts are closely connected, and it