Advertisers are constantly vying for the attention of consumers. In an increasingly competitive world, companies and brands are constantly pushing the limits in order to create the hottest, sexiest and most unforgettable advertisements for their products. Of course, it’s not just about TV anymore: advertisers also try to increase their odds of going viral on the web to reach as many people as possible and attract more recognition for their brand. As advertising campaigns make a huge effort to push the limits as far as they can, some will inevitably fail to get the green light once television networks and national advertising authorities feel they’ve taken things a step too far.

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