2016 McLaren 675LT – First Drive Review
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2016 Mercedes-Benz GLC-class Driven: Luxury-Crossover Buyers Should Be Excited
-A new crossover gets us nearly as excited as the prospect of binge-watching C-SPAN. Or maybe binge-watching people who are binge-watching C-SPAN. Yet such vehicles are wildly popular, and so every automaker offers at least as many variations on the theme as there are variations of, well, C-SPAN. (“C-SPAN 7: All Senate Subcommittee on Surface Transportation and Merchant Marine Infrastructure, Safety, and Security, All the Time!”) This includes Mercedes-Benz, which
2016 Mercedes-Benz GLC-class Driven: Luxury-Crossover Buyers Should Be Excited
-A new crossover gets us nearly as excited as the prospect of binge-watching C-SPAN. Or maybe binge-watching people who are binge-watching C-SPAN. Yet such vehicles are wildly popular, and so every automaker offers at least as many variations on the theme as there are variations of, well, C-SPAN. (“C-SPAN 7: All Senate Subcommittee on Surface Transportation and Merchant Marine Infrastructure, Safety, and Security, All the Time!”) This includes Mercedes-Benz, which
2016 Mercedes-Benz GLC-class – First Drive Review
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Next Toyota Prius Plug-In Allegedly Could Provide 30 to 35 Miles of Electric Range
Toyota’s first-generation Prius plug-in was a bit of a dud. First launched for 2013, it was much pricier than a standard Prius but by the time production ended, the price had been slashed to within $2000 of the regular model. But even the price drop didn’t solve its biggest problem: a relatively low electric-only range of about 11 miles—that is, if you could keep the gas engine from firing up.
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Future of mobile commerce lies in messaging: Radialpoint CEO
Retail through mobile messaging opens up a wide range of possibilities for brands By Brielle Jaekel NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29. An important point from
Lyst Series C raises $40M with help from LVMH fund
Street style photo used in Lyst outdoor campaign Fashion ecommerce platform Lyst has raised $40 million in a Series C investment round that included contributions from LVMH controlling shareholder Groupe Arnault. The additional funds will be instrumental in Lyst’s global expansion of its universal shopping cart, which allows consumers to purchase from multiple retailers in one transaction. Lyst is seeing transactions from hundreds of countries, and the platform has grown
Consumer-centric culture makes every individual a brand: Interbrand exec
Burberry ad campaign image featuring Heritage Trench Coats NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29. The current landscape is consumer-centric, and each individual person will play an active role in shaping brands and deciding which fail or thrive. To be successful, brands will need to focus on creating value and
Mobile phones most personal way to reach consumers: Havas Media exec
Luxury brands are increasingly using mobile marketing to engage consumers NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29. Marketing tactics have remained relatively similar for decades, but the medium it is presented on has changed. Adjusting to integrate technology at the core of a business is
Luxury market bigger than typical delineation, claims Shullman Research founder
Lexus’ NX Turbo NEW YORK – Luxury marketers disregard the broader marketplace at their own peril, according to the founder of the Shullman Research Center at the Luxury Insights Summit 2015 April 29. The executive warned luxury marketers against focusing exclusively on the ultra-affluent. Indeed, an enormous amount of sales come from mass market consumers who are rarely marketed to. “The American luxury marketplace is bigger than many luxury marketers currently
