– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– It’s no secret that the BMW 3-series has been a perennial Car and Driver favorite, the Bavarian bahn stormers having appeared among our 10Best Cars for many years before dropping off the 2015 list. Indeed, the current, sixth generation (code name F30) of the 3-series has also lost its iron-clad grip on the segment—the top-spec 335i fell to a Lexus IS350 F Sport in a 2013 sports-sedan comparison test—doing so by losing focus
When CME Group Inc’s futures pits in the cavernous trading floor at the Chicago Board of Trade building fall quiet next month, real estate broker Holly Duran will be working overtime to find a tenant to occupy a storied piece of America’s financial history. Prospective candidates could include big trading companies like BP Plc, whose hundreds of Chicago-based traders now occupy another former CME trading floor two blocks away, or
Filed under: Buying, Celebrity Homes ZillowTraditional on the outside, the 1890 home retains period details inside but has been updated for modern life. By Natalie Wise Whoopi Goldberg has eclectic real estate taste. She sold her Vermont estate in 2011, and before that, her Soho loft. Now it’s a Northern California home in Berkeley that’s up for grabs, as first reported by the Los Angeles Times. Actress, comedian and “The
Filed under: Buying, Financing, Refinancing ZillowThe weekly mortgage rate chart illustrates the average 30-year fixed interest rate in six-hour intervals. By Lauren Braun Mortgage rates for 30-year fixed loans rose this week, with the current rate borrowers were quoted on Zillow Mortgages at 3.95 percent, up 2 basis points from the same time last week. The 30-year fixed mortgage rate fell to 3.82 percent on Friday, then hovered around 3.86
By Daniel Wiessner ALBANY, N.Y. (Reuters) – New York Governor Andrew Cuomo and leaders in the state Senate and Assembly on Tuesday said they had reached an agreement to extend recently expired rent control laws for more than 2 million New York City residents. The rent regulations, which expired last week, would be extended for four years on rent-controlled apartments, Cuomo said at a press conference in Albany. “You have
Filed under: Home Improvement, How To ShutterstockInterior painting is a project even an enthusiastic novice can handle, though careful prep will yield the best results. By Abby Hayes Nearly one-third of Americans are planning a home renovation this year, according to a Liberty Mutual Insurance survey of 2,000 adults. Of those, 7 in 10 plan to do at least some of the work themselves. DIYing it can be a great
Image from Burberry’s fall/winter 2015 campaign video British fashion house Burberry is introducing its fall/winter 2015 collection with a vintage-inspired campaign that recalls the brand’s heritage. Set in London and featuring a cast of young, British models, the video harkens back to Burberry’s classic role as one of the most popular British brands. Highlighting its heritage positions Burberry to connect with consumers who value timeless products and luxury craftsmanship. “The mood
Sales associate at Dior Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute. The majority of consumers surveyed reported making most of their purchasing decisions in-store without researching online beforehand. Luxury brands looking to improve consumer relations should focus more attention on improving the in-store
Campaign image for Gucci pre-fall 2015 French conglomerate Kering’s corporate foundation is making a commitment to end sexual violence on college campuses in the United States with the launch of two partnerships. At an award ceremony in New York June 22, Kering awarded We End Violence with a $34,000 grant, and also announced its support of Generation Progress’ “It’s On Us” campaign. Championing women’s rights is a large focus of
Promotional image for Net-A-Porter premier delivery service Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution. Going above and beyond the brown box with branded or gift-like packaging is more expected from luxury brands, with 38 percent of consumers saying they believe it is
Vacheron Harmony Chronograph movement Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site. Accessible through ads placed on the newspaper’s Style section, Vacheron called for discovery by using words such as “discover” and “uncover” paired with taglines that will likely distract readers for content elsewhere on the page. Sponsored content generates a level of interest
