– The biggest fear of Jeep die-hards, worse than nuclear war or Disney measles, is the steady dilution of their favorite brand. Like anti-vaxxers, Jeep’s fanboys refuse to accept the science, namely that Jeep (and Fiat Chrysler) needs more mainstream vehicles in order to prosper. They hated the car-based Compass and Patriot, and now they’ve directed their disdain toward the new Renegade, which suffers from the affliction best known as
– BMW’s hot new M2, the follow-up to the much-loved but short-lived 1-series M coupe, is coming soon. We’ve seen prototypes testing in the wild, ascertained it will have OLED taillights, and gone ahead and rendered what we think it will look like. All of this is fun, but it brings our butts no closer to the driver’s seat. At least our latest nugget of 2016 M2 information is spicy, if
––––––––––––––––––––––––––—
– The beautiful, rear-wheel-drive Buick that General Motors won’t commit to build has been granted an official U.S. trademark. While we can’t infer that Buick Avenir™ will be stamped on a real Buick Avenir, it’s one fist pump on the long road to production. – There are a few problems: First, most Buick buyers—their median age hovers around 60–don’t do fist pumps, and second, automakers regularly trademark names they end
It seems Elon Musk wants to expand Tesla’s manufacturing presence: The Detroit Free Press reports that the electric carmaker is acquiring Riviera Tool, a Grand Rapids, Michigan, auto-parts manufacturer. – Citing inside sources who have not been authorized to speak publicly about the transaction, the Free Press says that Tesla Motors is expected to retain Riviera’s approximately 100 employees and will rename the business Tesla Tool & Die. The company
