Consumers emotions have a significant impact on their behavior High-income Americans are generally more active purchasers of luxury goods than their counterparts with high net worth, according to a new report from Shullman Research Center. Sixty-nine percent of those with a household income of $500,000 or more bought at least one luxury product within the past 12 months, with only 49 percent of those with a net worth of at
The Tiffany Diamond U.S. jeweler Tiffany & Co. is aiming to increase foot traffic to its New York flagship with an “up close and personal” viewing experience. The jeweler’s famous Tiffany Diamond is currently on display within its Fifth Avenue boutique giving consumers a chance to see the 128.54-carat stone in person. Since it was discovered in 1878, the fancy yellow diamond has been Tiffany’s symbol of quality and craftsmanship.
Ralph Lauren’s Ricky Bag with Light As the wearable market grows and technology improves, consumers will increasingly look for more stylish and fashion-forward design in wearable products, according to a report by Fashionbi. “Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innovations” suggests that autonomous wearables that do not require an additional device such as a smartphone will become more common as technology improves. Luxury consumers are likely to
Baume & Mercier #MyMomentOfSuccess Switzerland’s Baume & Mercier is sharing consumers’ moments of success through a new social initiative meant to highlight the brand’s timepieces as part of an achievement. Baume & Mercier often features moments of celebration in its campaigns to connect consumer milestones to its products, whether the occasion is a promotion, graduation or wedding. For this campaign, Richemont-owned Baume & Mercier focused its lens on millennials who
Floris London Jermyn Street Eau du Parfum British fragrance maker Floris London is paying homage to its longtime home at 89 Jermyn Street with a perfume inspired by the location. To celebrate the launch of its Jermyn Street Eau de Parfum, Floris collaborated with artist Clym Evernden, who sketched an illustration of the scent live in the perfume’s namesake storefront window. This new product launch lets Floris share its 300-year
Etro slippers Italian fashion label Etro is partnering with Crystal Cruises to provide branded spa amenities in its guests’ staterooms and penthouses. In the comfort of their own lodgings, cruise travelers can take advantage of both Etro’s bath soaps, toiletries and its accessories, including robes and slippers. This gives an experiential entry to the brand’s spa collection for those unacquainted, and will associate Etro with the memories created while on-board.
Verses and Flow performers Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application. This app connects fans with performers on the show, allowing consumers to both enjoy content and create their own and share it with the platform’s community. This app extends the concept of the show, which gives a platform to well-known black artists across
Officine Panerai timepiece Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market. Panerai’s online storefront enables consumers to shop the brand’s timepieces and accessories as well as get information about the brand’s collections. Operating ecommerce will enable Panerai to reach more American consumers directly than it currently can through its existing network of boutiques. Online entry Selecting the U.S. for its first
Alexander Wang Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term. Mr. Wang will present his final show as creative director for the house in October 2015 during the spring/summer 2016 fashion week in Paris. Balenciaga will be searching for its next creative director, and will make an announcement at a later date. Parting ways
Chloé fall/winter 2015 eyewear campaign image French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign. The campaign shows models Anja Rubik and Julia Stegner walking arm-in-arm through Paris, their heads bent together as if in the middle of a secret conversation. With recent media attention on famous female friends, Chloé is able to latch on to a cultural moment, making this campaign