Image from DVF’s fall 2015 campaign U.S. fashion label Diane von Furstenberg is inviting consumers to join its team of secret agents with a new social contest as part of the brand’s fall campaign. Consumers can enter to win two tickets to the DVF Spring 2016 fashion show in New York and a Secret Agent bag of their own by guessing the location of pictures posted to the brand’s Instagram
Porsche 911 Carrera German automaker Porsche is seeing increased growth this year with more than 20,000 vehicles delivered in the month of July. The past seven months of the year have also proved favorable for Porsche with the automaker showing an increase of 29 percent compared to the year-ago. There was significant growth in Asia Pacific, the Middle East, Africa and China in particular, as consumers in developing markets seek luxury
Fendi Beats by Dr. Dre headphones The Peninsula Hotels is ensuring consumers have access to the latest trends by offering Beats by Dr. Dre headphones as a complimentary amenity. Created by former rapper and hip-hop producer Dr. Dre in 2006, Beats Electronics is now owned by Apple, and the headphones have become extremely popular. Offering consumers a chance to sample them while on vacation will likely be beneficial to both
Fendi Beats by Dr. Dre headphones The Peninsula Hotels is ensuring consumers have access to the latest trends by offering Beats by Dr. Dre headphones as a complimentary amenity. Created by former rapper and hip-hop producer Dr. Dre in 2006, Beats Electronics is now owned by Apple, and the headphones have become extremely popular. Offering consumers a chance to sample them while on vacation will likely be beneficial to both
Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers
Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers
Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers
Image courtesy of Bloomingdale’s Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners. Consumers are becoming more digitally driven, and loyalty programs have to change with them, incorporating mobile, gamification or consumer data to make the reward process more personal. Thinking of a loyalty program as another part of the omnichannel shopping experience enables
Image courtesy of Bloomingdale’s Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners. Consumers are becoming more digitally driven, and loyalty programs have to change with them, incorporating mobile, gamification or consumer data to make the reward process more personal. Thinking of a loyalty program as another part of the omnichannel shopping experience enables
Image courtesy of Bloomingdale’s Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners. Consumers are becoming more digitally driven, and loyalty programs have to change with them, incorporating mobile, gamification or consumer data to make the reward process more personal. Thinking of a loyalty program as another part of the omnichannel shopping experience enables