Porsche Rennsport Reunion German automaker Porsche is hosting the fifth installment of Rennsport Reunion V, an event that honors Porsche’s history at Le Mans. Porsche’s event is a celebration in North America that raises attention toward the automaker’s racing history. A separate Web site was created by the brand to bring attention to Rennsport Reunion V and will likely create a hub for interaction with fans through a hashtag and
Porter’s spring 2015 cover Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter. With content focused on fashion and beauty, built up by prestigious advertisements from leading fashion houses, the spring edition marks a year since Porter was released on newsstands in 2014. Porter, a full glossy imprint, allows Net-A-Porter to connect with consumers beyond
Mulberry spring/summer 2015 campaign image Today in luxury marketing: Russian recession weighs on luxury goods sales Russia’s lurch into recession has hit many tourism and luxury goods companies hard, driving them to cut prices and reduce costs in an attempt to limit the damage, reports The New York Times.Click here to read the entire article on The New York Times Mulberry could have new CEO by July British luxury handbag
Ben Stiller and Owen Wilson at Valentino’s fall/winter 2015 fashion show Luxury Daily’s live news from March 10: Trump Central Park offers mobile beauty bookings Trump International Hotel & Tower New York is helping guests achieve their desired beauty look through a partnership with beauty application Vensette.Click here to read the entire article Audi celebrates creative risk taking through theater benefit Audi of America is supporting the arts with its
Exterior of Trump Central Park Trump International Hotel & Tower New York is helping guests achieve their desired beauty look through a partnership with beauty application Vensette. With the hotel’s “Beauty in a New York Minute” package, consumers can book hair and makeup applications for special events such as a birthday party through their smartphone, and have beauty services performed in the comfort of their hotel room. Vensette estimates that
Promotional image for Audi auction package Audi of America is supporting the arts with its tenth time as a presenting sponsor of Backstage at the Geffen. The annual fundraiser, being held March 22, raises money for the nonprofit theater Geffen Playhouse in Los Angeles, enabling it to take artistic risks and continue its community outreach to share live theater to disadvantaged youth, senior citizens, veterans and other locals. Audi has
Burberry storefront in Osaka British fashion label Burberry is strengthening its Asian operations with a new Japanese store and a South Korean ecommerce partnership. The brand just opened its first free-standing store in Shinsaibashi, Osaka, Japan, and launched a virtual Burberry store in South Korea with department store Shinsegae Group. Reaching consumers within their hometown or local store helps luxury brands develop a feeling of familiarity in international markets. Opening doors
Street style photo used in Lyst outdoor campaign Fashion ecommerce platform Lyst is running its first out of home effort in New York and London, which celebrates personal style. Launched March 9, “Own It” aims to inspire consumers to achieve their own unique fashion statement by featuring photography of real women rather than professionally styled models. This communicates Lyst’s business model of enabling consumers to follow the brands and retailers they
Ben Stiller and Owen Wilson at Valentino’s fall/winter 2015 fashion show Italian label Valentino’s runway show during Paris Fashion Week is generating social media attention due to a surprise appearance. Actors Ben Stiller and Owen Wilson were the show finale, doing a walk-off as their characters from the 2001 comedic film “Zoolander.” With the bevy of runway shows happening back to back, this quirky ending to the show helped Valentino
Bentley apprentices at work in the tool room National Apprenticeship Week in the United Kingdom gives many brands the chance to introduce or promote their apprenticeship programs and raise awareness about the benefits of apprenticeships for businesses, individuals and the economy. This year, the nation will be celebrating from March 9-13, and brands such as automaker Bentley Motors and hotelier The Dorchester are announcing new opportunities for prospective apprentices. Apprenticeship programs