What’s on her mind? Please click here to register for the Luxury Insights Summit 2015 in New York on Wednesday, April 29 Luxury is increasingly becoming a business not just of design or craftsmanship, but about the data that is generated by the growing number of omnichannel shoppers who prefer to research in one channel and shop in another. That’s what the Luxury Insights Summit 2015 in New York is
Christie’s is an old hand with watches Superior quality, craftsmanship and customer service are among the top qualities expected for luxury brands by affluent consumers across every generation, according to a new report from The Luxury Institute. Generation X and millennials are much more likely than baby boomers to agree with current campaigns and actions among luxury brands, but all three generations agree that the craftsmanship has declined over the years.
Little fans Mandarin Oriental Hotel Group is celebrating fans of all sizes with a social video chronicling the adventures of doll-sized people through Shanghai. Posted on the brand’s Facebook page, the video honors “big fans, little fans, Mandarin Oriental Fans.” Mandarin Oriental’s storytelling through a subtly branded short film allows the doll-sized people to be the main focus, grabbing the attention of guests looking to engage on a whimsical level.
Cara Delevingne for Tag Heuer Swiss watchmaker Tag Heuer is expanding its Cara Delevingne “Don’t Crack Under Pressure” campaign with mobile advertisements on British Vogue. Through reappearing banner ads featuring Ms. Delevingne with a fist and a watch, Tag Heuer is magnifying its new ambassador. Tag Heuer will likely reach young female consumers with this ad placement and ambassador choice. Vogue UK is the pulse of the fashion industry,” said Andrea
Rihanna at Dior cruise 2015 show French fashion house Dior is featuring pop singer Rihanna in the upcoming fourth chapter of its popular Secret Garden campaign. According to Women’s Wear Daily, the brand shot the campaign in Versailles this week with photographer Steven Klein. This makes Dior the latest label to pick a famous face over a model for a campaign, reflecting a growing trend. New face The singer, birth
Fairmont Heritage Place, Mayakoba Fairmont Hotels & Resorts is opening its first private residence club homes within the Mayakoba resort in Mexico. On March 20, the first six of 30 planned homes created in partnership with developer OHL Desarrollos will be unveiled. Fairmont Heritage Place, Mayakoba aims to bring together the services of a luxury resort with the physical traits of a vacation home, giving consumers the best of both
Guerlain Orchidee Imperiale Beauty marketer Guerlain is teaming up with the New York Botanical Garden on its Orchid Evenings to promote its line centered on the flower. Held every Saturday between March 7 and April 18, Orchid Evenings is publicized as a “romantic date destination,” with dining, live entertainment and cocktails. This event will help Guerlain reach floral lovers who would likely be interested in its Orchidée Impériale. Flower power Held
Landmark’s Take Another View on Art installation Hong Kong shopping center Landmark is turning its Atrium into a public art gallery with a display of works valued at more than $140 million. Beginning March 13, consumers can visit the mall to see “Take Another View on Art,” which features works by nine artists, including Claude Monet, Marc Chagall, Zao Wou-ki and Zeng Fanzhi. Creating a cultural experience for shoppers to
Dolce & Gabbana’s headphones Italian fashion label Dolce & Gabbana is modernizing the tiara with embellished headphones. The brand created a number of styles trimmed in fur or covered in crystals, which debuted on the fall/winter 2015 runway. Technology and style are increasingly converging, and dressing up what could otherwise be utilitarian devices may help luxury brands become more a part of consumers’ daily lives. Street style statement During the
Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show. Michael Kors and Valentino were among the brands that took advantage of the application’s ability to share fleeting glimpses of personal moments, inviting them into a form of