LUXURY
Promotional image for Net-A-Porter premier delivery service Online marketplace Amazon may be in talks to purchase British ecommerce site Net-A-Porter, if reports that have been rumored are true. The etail giant has been unsuccessful in entering the luxury industry in spite of attempts in recent years, and this potential acquisition could be significant for the future of both companies. The impact that this purchase could have on Net-A-Porter is unclear,
Michael Kors menswear The United States’ population of ultra-high-net-worth individuals grew by 6 percent overall last year, and no states saw a decrease in this demographic, according to findings by Wealth-X. Wealth-X’s “American Ultra Wealth Ranking 2014-2015” found that the UHNW population of the U.S. is primarily concentrated in major metropolitan areas across the country, while some states boast more than one city with a large demographic of wealth. Having
Feadship’s first Instagram post Feadship Royal Dutch Shipyards launched its first Instagram page to jump on board with the medium’s commonly posted tropical images. Younger social media users are quickly turning away from Facebook and Twitter to focus on the image heavy nature of Instagram. For a brand that is so often in sunny, warm destinations, maintaining a presence on Instagram will spark envy among followers. Snap a photo Between
Fendi bag bug Italian fashion house Fendi is launching a new digital boutique through a short social video featuring models within an arcade game. The video shows model gaining points for snatching different purses. The whimsical video fits in with Fendi’s other social videos and serves as a way for the brand showcase it digital assets. Fendi gaming The video begins with the Fendi Roma logo, but Roma quickly changes
Choupette stars in a calendar this year Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products. The best example of this is Choupette, Karl Lagerfeld’s white Birman cat, who became an Internet sensation after the designer adopted her from a friend in 2011, and who is
Tod’s Gommino shoes Italian apparel and accessories maker Tod’s is inviting consumers to the Gommino Club for the opportunity to customize a pair of its Gommino loafers. The made-to-order style is available for both men and women and allows the consumer to personalize the leather finish and laces in his or her preferred color. Although available only at select boutiques, Tod’s has created an online hub for the Gommino Club to
Tartufi & Friends truffle cocktail British retailer Harrods is updating its high-end culinary offerings with a new truffle-themed restaurant on the department store’s lower ground floor. Opening in April, Harrods has invited Italian truffle lounge Tartufi & Friends to craft a menu entirely devoted to earthy truffles including appetizers, main courses, dessert and cocktails within the store. With outposts in Milan and Rome, Tartufi & Friends’ experience will appeal to
Conspicuous consumption has given way to conscious consumption; image courtesy of Bloomingdale’s The United States may be in a post-recession period, but many of the spending values created during the time have stayed with affluent consumers, causing a hesitancy to spend, according to a report from Unity Marketing. While counterintuitive, affluent consumers feel wealthier today, but are less likely to use their perceived wealth, causing a drop in consumption of
Image from the Marc Jacobs spring/summer 2015 campaign U. S. fashion brand Marc Jacobs is thinking pink this spring with the release of its spring/summer 2015 campaign video and a fun, new paint job for the Mercer Street store in New York. The brand embraced a pink hue this season, emphasizing the color in the short promotional video it released, and even painted the front of the store in downtown New
Burberry Bee bags Department store chain Neiman Marcus is giving consumers access to exclusive personalization through its ecommerce site. Starting Monday, March 23, consumers who purchase Burberry’s Bee handbag from the retailer can have it hand painted by artisans in Italy. This is the first time this type of customization has been offered for the Bee, and granting consumers access to unique items will likely make an impression. Make it
