LUXURY
Etro covers for Cabana magazine Italian lifestyle brand Etro is exploring the world of interior design with a collaboration with Milan-based shelter publication, Cabana. Although based in Milan, the English-language text covers the interior design space and is directed by editor Martina Mondadori. To celebrate the magazine’s third issue, Etro has outfitted 20 different edits of Cabana. Cover up Cabana is published twice annually and explores “intellectual and emotional intimacy
The Raleigh South Beach Luxury brands extend their dedication to quality to every aspect of their business whether it be a window display, an advertisement or an event for their most enthusiastic consumers. Sourcing a venue that evokes a brand’s message, overall and for that specific event’s call-to-action, can be intimidating due to the volume of spaces available in metropolitan areas. Venues that recall sophistication, elegance and modernity are often booked
Half of Gucci’s leather handbags are produced with more sustainable tanning NEW YORK – Rather than being a constraint, sustainability is an opportunity for companies to create value for their stakeholders, said the CEO of Kering at Parsons The New School for Design’s “Kering Talk: Why Sustainable Fashion is Smart Business?” on April 2. Instead of looking at ecologically friendly efforts as a marketing strategy or a selling point, Kering
Fabergé 3D window display at Harrods Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015. In an increasingly technology-oriented world, it is vital for brands to provide consumers with easily navigable Web sites and ecommerce platforms. Consequently, many brands updated their Web sites and ecommerce features this quarter, in addition
Fabergé 3D window display at Harrods Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015. In an increasingly technology-oriented world, it is vital for brands to provide consumers with easily navigable Web sites and ecommerce platforms. Consequently, many brands updated their Web sites and ecommerce features this quarter, in addition
Douglas Elliman is marketing a development in Los Angeles Real estate brokerage firm Douglas Elliman is looking to expand in the Los Angeles market with the opening of new offices in Beverly Hills. The new 11,000 square-foot space, set to open in early fall, will accommodate 100 agents at a time. Douglas Elliman now has 80 offices with more than 5,500 agents nationwide, and this new space will help the
Promotional image for IWC auction Swiss watchmaker IWC Schaffhausen is hosting an online-only auction with Christie’s and the Tribeca Film Institute to enable its consumers to partake in the cinema festivities. Until April 10, consumers can bid on a unique timepiece, a Tribeca Film Festival package a private screening of a film and more lots. Adding an incentive for bidding and boosting its CSR, all proceeds go to the Tribeca
Buccellati cuffs Buccellati CEO Alberto Milani has been named the president of the Italy-America Chamber of Commerce. The IIAC brings together both business and entrepreneurs, and Mr. Milani will help to form more partnerships between institutions and individuals, as well as help its members advance. In his role, he will join the executive committee and lead the association between general assembly meetings and meetings of the board of directors. On
Tiffany & Co.’s CT60 calendar watch; the brand is the digital launch partner of Men’s Style The New York Times is expanding its coverage of men’s fashion with the launch of a new monthly print section dedicated to male style. First run in the April 3 edition of the New York Times, the 12-14 page Men’s Style section will be included in the newspaper the first Friday of every month.
One of Pat McGrath’s most iconic beauty looks In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms. Social media gives brands the opportunity to reach consumers in a personal way, and having the ability to interact with them on multiple platforms is becoming more and more important. Brands looked to a wider range of social media platforms for
