Georgia May Jagger for Mulberry British leather goods house Mulberry has once again turned to its ambassadresses as the source of creative inspiration. In an email and social campaign Mulberry has announced that model and brand ambassador Georgia May Jagger has worked with the brand to create a “dream leather” biker jacket and accessories. Recently, the role of the model has evolved to be much more than just an attractive
Georgia May Jagger for Mulberry British leather goods house Mulberry has once again turned to its ambassadresses as the source of creative inspiration. In an email and social campaign Mulberry has announced that model and brand ambassador Georgia May Jagger has worked with the brand to create a “dream leather” biker jacket and accessories. Recently, the role of the model has evolved to be much more than just an attractive
Givenchy’s limited-edition lipstick case French fashion house Givenchy is celebrating a decade of beauty with an exclusive offer through Net-A-Porter. Ten years ago Givenchy launched its Givenchy Beauty range which offers couture-inspired cosmetics alongside its fragrance offerings. As an extension of runway fashion, having a beauty line allows an aspirational consumer to actively pursue a brand even if its wares are out of her price range. A case of the birthdays Givenchy
Image courtesy of Michael Kors Millennial investors have different preferences compared to their baby boomer parents when it comes to wealth management, according to a new report by Luxury Institute. While baby boomers and older generations prefer to work with full-service brokerage firms, wealthy millennials and members of Generation X are showing an increased preference for working with private advisors. Independent financial advisors can offer a more individual approach that
Anya Hindmarch’s leather stickers British accessories label Anya Hindmarch is touting the craftsmanship behind its whimsical and often humorous products through a new social effort. Introduced on social media, Anya Hindmarch selected one of its most stand out pieces, the Crisp Packet clutch, to demonstrate its dedication to craftsmanship even though its designs are not of a traditional design aesthetic seen in luxury goods. Craftsmanship videos and accompanying copy reinforce
@DKNYPRGirl persona U.S fashion brand Donna Karan International is completely overhauling its Twitter and Instagram accounts surrounding the upcoming fall departure of longtime employee Aliza Licht, who spoke for the brand on social media as DKNY PR Girl. On Aug. 11, Mashable reported that the brand had deleted all of the past posts from the two platforms, which represented both Donna Karan Collection and the diffusion line DKNY, as part of
Aston Martin’s new Wellesbourne Logistics Facility British automaker Aston Martin is looking to expand its production with the addition of a new logistics facility in Wellesbourne, Britain. This expansive space will become the largest storage and distribution location in the brand’s history. It is important for luxury brands to continue to expand physically even while their publicity grows on social media. Building blocks The new Wellesbourne Logistics Facility will help
Chinese consumers may spend less on luxury with the devaluation of the yuan China’s devaluation of its renminbi is intended to boost the country’s slouching trade, but the impact of the altered exchange rate will likely extend to the luxury industry. Following the announcement of the steepest decline in the yuan in the past decade, hard luxury goods companies and automakers such as BMW, Swatch Group and LVMH saw their
Chinese consumers may spend less on luxury with the devaluation of the yuan China’s devaluation of its renminbi is intended to boost the country’s slouching trade, but the impact of the altered exchange rate will likely extend to the luxury industry. Following the announcement of the steepest decline in the yuan in the past decade, hard luxury goods companies and automakers such as BMW, Swatch Group and LVMH saw their
Chinese consumers may spend less on luxury with the devaluation of the yuan China’s devaluation of its renminbi is intended to boost the country’s slouching trade, but the impact of the altered exchange rate will likely extend to the luxury industry. Following the announcement of the steepest decline in the yuan in the past decade, hard luxury goods companies and automakers such as BMW, Swatch Group and LVMH saw their