LUXURY
IAC says, “gold [has an] abiding emotional power, allure, and enduring value.” NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9. Consumers are familiar with the traditional display case setup found
Harrods window by House & Garden British department store Harrods is celebrating the anniversary of its home collection re-launch with a new window display featuring summer interior and design trends. The windows will showcase several new brands and four designs for the season. Updating the windows will draw attention to Harrods Home and bring consumers upstairs to the home and furniture sections of the department store. Harrods at home The
Anya Hindmarch clutch British handbag label Anya Hindmarch is looking toward the whimsical wedding guest with a marriage-themed collection for the couple. Leather stickers, clutches, albums and jewelry boxes add to the wedding collection. Focusing on the wedding season will drive guests looking for a fun and different present to add to the couple’s collection of gifts at the reception. Sticking together Anya Hindmarch advertised this collection with an image
Swarovski January Kris Bear Precision cut-crystal maker Swarovski is keeping up its dedication to sustainability practices with a consumer survey asking for personal views of the brand. Asking for consumers to participate on social media in a branded survey can lead to a small amount of leads, so Swarovski is offering respondents a chance to win an animal charm to entice participation. Understanding consumer’s views on sustainability and ethical business practices
Chanel’s collection on Net-A-Porter French fashion house Chanel is taking more steps toward its ecommerce platform with a shop-in-shop on online retailer Net-A-Porter’s site. Coco Crush, a six-piece fine jewelry collection, will launch online prior to being in-store. The soft opening of ecommerce through Net-A-Porter will likely offer Chanel some insight to its consumer’s willingness to buy online. Going digitalThe collection will sell five rings and one cuff, all designed
John Varvatos fragrance collection U.S. menswear label John Varvatos will join The Council of Fashion Designers of America’s New York Fashion Week: Men’s to showcase his spring 2016 collection. The standalone week will showcase American men’s fashion at Skylight Clarkson Square in SoHo. John Varvatos will be the last runway show at the event in July with his first show in the city since 2008. Male fashion As an American
Harrods store front British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10. For three weeks, “Experience Innovation at Harrods” Samsung branding will be seen by consumers in extensive window displays, vinyl posters, lobby wraps and digital screens, as well as an exhibition space. As other retailers and brands flock around the Apple
Gustav Klimt’s Adele Bloch-Bauer I as seen on Aerin’s Facebook page Aerin Lauder’s Aerin Beauty is exploring the pillars of its brand through a collection that explores both beauty and art. Shared on social media, and written in the first person as Ms. Lauder, Aerin shared the Rose Balm lipstick collection and its box featuring artwork by Gustav Klimt. Exclusive and limited-edition collections allow a brand to explore its interests
Kenzo Fashion Bus in Dubai Parisian fashion label Kenzo is hitting the road in a branded bus to introduce the brand to consumers located in Dubai, United Arab Emirates. The Kenzo Fashion Bus has been driving around the city of Dubai since April 2 and will be making daily stops through April 18. Creating a sort of branded scavenger hunt allows for interested consumers to seek out Kenzo’s bus and
Dolce & Gabbana’s Dolce Floral Drops Italian fashion brand Dolce & Gabbana is updated its latest fragrance Dolce, with a “younger, fresher even more floral” scent for spring 2015. The original fragrance was launched in February 2014 with a marketing effort that concentrated on perfuming craft and the flowers used to create the scent. Dolce & Gabbana introduced the new interpretation of Dolce, Dolce Floral Drops, through its branded blogging
