Cara Delevingne for Tom Ford Beauty A fragrance effort by U.S. fashion label Tom Ford has received negative feedback due to accusations that the image is degrading to women. Tom Ford is known for racy advertisements that often feature women in little to no clothing, often in a sexual manner, to sell the brand’s fashion and personal care items. This specific ad, for the brand’s Black Orchid fragrance, shows model
Travel + Leisure updates for the modern reader NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29. A number of trends have become apparent as global affluents recover from the recession and return to purchasing luxury products. Brands can harness these
Exterior of Selfridges’ Oxford Street store; photo credit Andrew Meredith British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign. “Work It!” officially launched April 30 and will run through mid-June, with in-store workshops, displays and online content which feature forward thinkers on the subject and products to help consumers regain some “me-time” in a world. This campaign speaks
Affluent consumers prefer experience NEW YORK – Optimism, in personal finances and the economy, has reached its highest point in four years, with 51 percent of affluent consumers expressing optimistic viewpoints of the current market, according to a senior executive from the Ipsos Affluent Survey at the Luxury Insights Summit 2015 April 29. During the “New Insights on Luxury and Luxury Consumers” session, Ipsos shared that the affluent marketplace continues
Sapphire and chrysocolla cabochon by Tiffany & Co. U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof. Since 1845, Tiffany’s annual Blue Book has been a traditional direct mailed catalog featuring the jeweler’s latest in high-jewelry, but the brand has steadily incorporated digital touchpoints to increase interaction while exploring its influencers. By extending the print effort
Affluent consumer; Michael Kors NEW YORK – Luxury brands are constantly relating to their heritage and codes, but true value lies in the ability to relate those concepts to the values of like-minded affluents, according to an executive from Wealth-X at the Luxury Insights Summit 2015 April 29. Looking microscopically at the ultra-affluent and understanding their beliefs, values and interests gives brands an advantage in connecting with the ultra-high-net-worth individuals. Marketers who take
Poppy Delevigne for Closet Envy Department store chain Bloomingdale’s is delving into the closets of four “It-Girls” in collaboration with the blog The Coveteur to showcase a range of designers. The Coveteur takes its readers into the homes of personalities, to showcase favorite fashion and lifestyle pieces, usually from a variety of brands. The blog gives emerging or less-known designers a chance to reach a broader audience and illuminates the sheer
The Dalmore Paterson whiskey Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before. The app is available for Apple iPads and can be downloaded from the App Store on compatible devices. With consumers increasingly favoring mobile technology, it is important for brands to stay in touch on a wide variety of platforms. “The Dalmore has
The Ritz-Carlton, San Francisco Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief. Mother’s Day is a time for brands to reaffirm ties and demonstrate superb customer service. The day is generally a time for indulgence, so many brands are preparing for busy brunch, lunch and dinner sessions, among other activities. “It’s pretty challenging for a brand to stand
Stan Lee’s cameo in video about cameos Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting. Mr. Lee is the former president and chairman of Marvel Comics and has appeared in many of the Marvel comic films. Audi is continuing its recent trend of showing its light-hearted nature with its involvement with Marvel. “We give Stan