Instagram image from Longchamp featuring Le Pliage French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr. Longchamp’s Tumblr launched as part of the brand’s promotions for its customizable versions of the handbag, asking consumers to share a photo of a previous purchase for a chance at personalizing their own bag. This contest will allow the brand to reach out
Instagram image from Longchamp featuring Le Pliage French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr. Longchamp’s Tumblr launched as part of the brand’s promotions for its customizable versions of the handbag, asking consumers to share a photo of a previous purchase for a chance at personalizing their own bag. This contest will allow the brand to reach out
Bike being loaded into Mercedes-Benz van German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel. The partnership entails a series of 10 indents, or advertising spots, that will be peppered throughout programming on Dave’s channel. Consumers will rarely conjure up a van when thinking about Mercedes-Benz, but vans have been a stable, growing category for the automaker. “For us,
Bike being loaded into Mercedes-Benz van German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel. The partnership entails a series of 10 indents, or advertising spots, that will be peppered throughout programming on Dave’s channel. Consumers will rarely conjure up a van when thinking about Mercedes-Benz, but vans have been a stable, growing category for the automaker. “For us,
Tag Heuer’s surf partnership Luxury Daily’s live news from May 4: Tesla announces another launch with pre-owned availability U.S. electric automaker Tesla was in the limelight last week with its entry into the home, and while the hype was focused elsewhere, the brand began offering pre-owned vehicles.Click here to read the entire article Tag Heuer catches some waves with new partnership Swiss watchmaker Tag Heuer is joining another sport through
Plate from Zegna Italian menswear label Ermenegildo Zegna is dabbling in art during the Expo Milano 2015 for a long-term preservation project on the Italian coasts. Fabulae Naturae was created by the artists Lucy + Jorge Orta and commissioned for the Milan headquarters of Zegna. The multi-sensorial performance and 500 plate designs will help the brand’s attempt to preserve the coastline of the Cinque Terre. Plate for tree ZegnArt will
Ralph Lauren’s Sāo Paulo flagship While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group. “Capturing Retail Growth in Brazil’s Rising Interior” explains that Brazilian consumers in general are tightening their spending compared with the past 15 years, but inland consumers go
Moet uses Skosh to send Champagne to friends The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2. Brands are moving their CRM programs to cloud-based solutions that better integrate data collected from diverse channels. As data silos collapse, brands can
Interior of Armani Silos Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan. Armani Silos, which opened with a star-studded event April 30, will display garments from the past decades as well as a digital archive of sketches and media. As Armani celebrates its 40th anniversary, creating a physical space dedicated to its heritage will further its brand’s
Tesla’s Powerwall U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery. The new means for electricity generates energy from solar panels and powers the home at all times of the day, diminishing the gap between supply and demand by allowing a consumer’s solar energy to be available for their home whenever. Tesla’s entry into home is unlike any other automaker’s