LUXURY
Video still from Valentino’s L’Amour campaign Italian fashion house Valentino is taking consumers on a “fantastical journey” for the launch of a capsule collection with artist Giosetta Fioroni. To promote the L’Amour collection featuring camouflage heart printed attire and accessories, Valentino kept to a romantic theme, filming a fairytale social video taking place in a forest of cutout trees. This campaign is a slight diversion from what consumers would expect
Video still from Valentino’s L’Amour campaign Italian fashion house Valentino is taking consumers on a “fantastical journey” for the launch of a capsule collection with artist Giosetta Fioroni. To promote the L’Amour collection featuring camouflage heart printed attire and accessories, Valentino kept to a romantic theme, filming a fairytale social video taking place in a forest of cutout trees. This campaign is a slight diversion from what consumers would expect
Hublot presented Mr. Mayweather with an emerald-encrusted watch Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night. Floyd “Money” Mayweather wore the Hublot name on his boxing shorts in the ring when he won the eagerly anticipated fight against his opponent Manny Pacquiao. The fight made over $300 million dollars and was extensively advertised
Hublot presented Mr. Mayweather with an emerald-encrusted watch Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night. Floyd “Money” Mayweather wore the Hublot name on his boxing shorts in the ring when he won the eagerly anticipated fight against his opponent Manny Pacquiao. The fight made over $300 million dollars and was extensively advertised
Image from Fondazione Prada’s Spiriti Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. “Spiriti” by Ila Bêka and Louise Lemoine tells the story of the last month of the compound’s completion in 15 parts. Mirroring the art that will be on display at the complex, the series takes an unconventional approach to documentary film.
Image from Fondazione Prada’s Spiriti Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. “Spiriti” by Ila Bêka and Louise Lemoine tells the story of the last month of the compound’s completion in 15 parts. Mirroring the art that will be on display at the complex, the series takes an unconventional approach to documentary film.
Swarovski rewards app Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer
Swarovski rewards app Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer
Lamborghini Huracan GT3 Race Car Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America. The commercial version of the Huracan was the subject of extensive marketing in 2014, as Lamborghini aimed to establish its reputation as a powerful vehicle. Since the car is still top-of-mind among brand enthusiasts, watching the even more powerful racing version enter
Lamborghini Huracan GT3 Race Car Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America. The commercial version of the Huracan was the subject of extensive marketing in 2014, as Lamborghini aimed to establish its reputation as a powerful vehicle. Since the car is still top-of-mind among brand enthusiasts, watching the even more powerful racing version enter
