Kenzo’s video campaign for Flower by Kenzo Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance. Kenzo released the first installment of the five part video series, focusing on the city of Paris. Expanding its campaign to include major cities around the world will help Kenzo appeal to a wide range of international consumers. “By
Still from Caruso’s “The Good Italian” Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.” “The Good Italian,” released to coincide with Caruso’s first foray into ecommerce, tells the story of two tourists who stumble upon a grand mansion in the Italian countryside and the prince who lives within. This narrative enables Caruso to showcase
Nyhavn in Copenhagen New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues. I had the opportunity to spend the past two weeks traveling through Denmark, the Netherlands, Austria, the Czech Republic, Sweden, Lithuania and Iceland. While
Inside a Mercedes GLC German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model. Facebook, Instagram, Twitter and Periscope all helped in the release of the new SUV June 17. The multi-platform campaign created a personal experience through the live-streaming of the reveal and the consistent images released on Instagram and Facebook throughout the event. “The benefits of focusing on a few mediums
LuxDeco uses consumer interests to deliver relevant communications The luxury furniture market is projected to experience a compound annual growth rate of 4.1 percent for the next five years, reaching $27.01 billion by 2020, according to a new report by Allied Market Research. While Europe is the largest market for high-end home furnishings, the Asia Pacific region is expected to see the most growth, due to higher disposable incomes that
Hermès’ kawaii effort Luxury Daily’s live news from June 18: Fabergé opens its vault for documentary film Russian jeweler Fabergé has produced a documentary to explore its market prestige while giving enthusiasts unprecedented access to a number of its creations.Click here to read the entire article Giorgio Armani responds bluntly to Kardashian tweet after typo Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with
Promotional image for Armani Beauty Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter. Ms. Kardashian West tweeted at the Italian brand regarding a discontinued foundation shade and was met with a curt response from the brand due to a spelling error. Brands often respond to consumer questions and concerns over social media, which has created
Fabergé’s third Imperial Egg Russian jeweler Fabergé has produced a documentary to explore its market prestige while giving enthusiasts unprecedented access to a number of its creations. Fabergé’s “A Life of its Own” will be screened in cinemas around the world beginning June 29. Filming a documentary helps build awareness about facets of a brand’s heritage and in this case, Fabergé concentrated on its royal ties, craftsmanship and its egg
Value Retail promotional image A healthy global economy has led the number of high-net-worth individuals to increase worldwide, according to Capgemini’s World Wealth Report 2015. The HNWI population is concentrated in North America, Europe and Asia Pacific, and all of these areas showed significant growth both in number and in wealth in the past year. The Asia Pacific region grew at the fastest rate and is now home to the
Goyard limited-edition pieces Paris-based leather goods maker Goyard is expanding its presence in the United States with the opening of its first Midwest location. The new section at Neiman Marcus in Chicago will allow the brand to expand its presence Westward and reach the affluent consumers of Michigan Avenue. Looking to new locations, especially within department stores, allows brands find their target consumer. Looking within in The first Midwestern location