LUXURY
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants
Mandarin Oriental’s “Stay and Shop” package As the global population of ultra-high-net-worth individuals grows, wealthy consumer behavior will also shift and alter how wealth is used, according to a new report from Wealth-X. In some emerging markets, such as India and South Africa, entrepreneurship is forming new millionaires, while in other developing nations, wealth is changing hands for the first time as inheritance. This calls for revised strategies to target the
Image from Versace’s breakfast via Periscope In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced. Social applications that stream video content such as Snapchat and Periscope were especially popular, as they allow brands to connect with consumers in a different way. The more immediate and intimate access gives consumers an inside look at brands and keeps them
Infusion de Fleur d’Oranger from Prada Italian fashion brand Prada is showing consumers the “poetic interpretation” of the ingredients found in its Les Infusions fragrance range. Shared socially, Prada included a 30-second video in its communications for Les Infusions which shows flowers used in the fragrance range dusted with pigment, or colored pollen, and drips of paint. Luxury perfumers often script detailed narratives around the ingredients used in their fragrances
Travel + Leisure’s World’s Best Awards 2015 For the past two decades Time Inc.’s Travel + Leisure has asked readers to rank the world’s top hotels, airlines, cruise lines, airports and cities. Asking for reader insights helps to personalize Travel + Leisure’s content, and suggestions from peers are often taken as more authentic than recommendations made by those in the travel field. As a trusted voice in travel, publications that
Travel + Leisure’s World’s Best Awards 2015 For the past two decades Time Inc.’s Travel + Leisure has asked readers to rank the world’s top hotels, airlines, cruise lines, airports and cities. Asking for reader insights helps to personalize Travel + Leisure’s content, and suggestions from peers are often taken as more authentic than recommendations made by those in the travel field. As a trusted voice in travel, publications that
