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The Fascination by Graff Diamonds British jeweler Graff Diamonds is showcasing its expertise and innovative designs at Baselworld March 19-26 with the unveiling of The Fascination. Valued at $40 million, The Fascination is a testament to Graff’s diamond expertise and is the world’s most valuable transformable timepiece. Each year at Baselworld brands look to make an impression on the jewelry and watch fair’s attendees by going above and beyond in
Cara Delevingne for Tag Heuer LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores. The creative partnership between Tag Heuer, Google and Intel signifies a new era of collaboration between Swiss watchmakers and Silicon Valley to escalate the expertise of each brand whether it be watchmaking, software or hardware. From the first utterance of wearables, many horologists
Peter Dundas Italian fashion label Roberto Cavalli has selected Peter Dundas as its new creative director. Effective immediately, Mr. Dundas will end his tenure as artistic director of Italian fashion brand Emilio Pucci, where he was worked since 2008, following Matthew Williamson. In some ways, this is a sort of homecoming for Mr. Dundas, who worked for Eva and Roberto Cavalli from 2002-2005 Return to roots Mr. Dundas, who is of
The Scene – Vogue Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings. The partnership will allow for the creation of digital video content for CNÉ media brands using Rapt Media’s video technology platform to curate interactive film series. Interactive digital video content has been proven to increase engagement and offer brands insightful analytics. Video killed the… Series produced by the
Lorre White is founder president/CEO of White Light Consulting By Lorre White There are two types of luxury consumers: The aspirational and the ultra-high-net-worth (UHNW, or the already arrived). The aspirationals are the middle classes and the lower-upper financial stratus. The fashion industry, cosmetics, skincare, sporting goods, accessories, food and spirits, and other low price-point luxuries depend on the first category for up to 80 percent of their sales. The
What’s on her mind? Please click here to register for the Luxury Insights Summit 2015 in New York on Wednesday, April 29 Luxury is increasingly becoming a business not just of design or craftsmanship, but about the data that is generated by the growing number of omnichannel shoppers who prefer to research in one channel and shop in another. That’s what the Luxury Insights Summit 2015 in New York is
Christie’s is an old hand with watches Superior quality, craftsmanship and customer service are among the top qualities expected for luxury brands by affluent consumers across every generation, according to a new report from The Luxury Institute. Generation X and millennials are much more likely than baby boomers to agree with current campaigns and actions among luxury brands, but all three generations agree that the craftsmanship has declined over the years.
Little fans Mandarin Oriental Hotel Group is celebrating fans of all sizes with a social video chronicling the adventures of doll-sized people through Shanghai. Posted on the brand’s Facebook page, the video honors “big fans, little fans, Mandarin Oriental Fans.” Mandarin Oriental’s storytelling through a subtly branded short film allows the doll-sized people to be the main focus, grabbing the attention of guests looking to engage on a whimsical level.
Cara Delevingne for Tag Heuer Swiss watchmaker Tag Heuer is expanding its Cara Delevingne “Don’t Crack Under Pressure” campaign with mobile advertisements on British Vogue. Through reappearing banner ads featuring Ms. Delevingne with a fist and a watch, Tag Heuer is magnifying its new ambassador. Tag Heuer will likely reach young female consumers with this ad placement and ambassador choice. Vogue UK is the pulse of the fashion industry,” said Andrea
NEW YORK (TheStreet) — The gold price traded in less than a five dollar price range right up until the Fed spoke. The price blasted higher from there, but it was obvious from the chart that sellers of last resort were at the ready, with the preliminary rally, along with every subsequent rally meeting the same fate—and the gold price was closed well of its high tick. The low and
