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Exterior of Selfridges’ Oxford Street store; photo credit Andrew Meredith British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign. “Work It!” officially launched April 30 and will run through mid-June, with in-store workshops, displays and online content which feature forward thinkers on the subject and products to help consumers regain some “me-time” in a world. This campaign speaks
Affluent consumers prefer experience NEW YORK – Optimism, in personal finances and the economy, has reached its highest point in four years, with 51 percent of affluent consumers expressing optimistic viewpoints of the current market, according to a senior executive from the Ipsos Affluent Survey at the Luxury Insights Summit 2015 April 29. During the “New Insights on Luxury and Luxury Consumers” session, Ipsos shared that the affluent marketplace continues
Sapphire and chrysocolla cabochon by Tiffany & Co. U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof. Since 1845, Tiffany’s annual Blue Book has been a traditional direct mailed catalog featuring the jeweler’s latest in high-jewelry, but the brand has steadily incorporated digital touchpoints to increase interaction while exploring its influencers. By extending the print effort
Affluent consumer; Michael Kors NEW YORK – Luxury brands are constantly relating to their heritage and codes, but true value lies in the ability to relate those concepts to the values of like-minded affluents, according to an executive from Wealth-X at the Luxury Insights Summit 2015 April 29. Looking microscopically at the ultra-affluent and understanding their beliefs, values and interests gives brands an advantage in connecting with the ultra-high-net-worth individuals. Marketers who take
Poppy Delevigne for Closet Envy Department store chain Bloomingdale’s is delving into the closets of four “It-Girls” in collaboration with the blog The Coveteur to showcase a range of designers. The Coveteur takes its readers into the homes of personalities, to showcase favorite fashion and lifestyle pieces, usually from a variety of brands. The blog gives emerging or less-known designers a chance to reach a broader audience and illuminates the sheer
The Dalmore Paterson whiskey Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before. The app is available for Apple iPads and can be downloaded from the App Store on compatible devices. With consumers increasingly favoring mobile technology, it is important for brands to stay in touch on a wide variety of platforms. “The Dalmore has
The Ritz-Carlton, San Francisco Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief. Mother’s Day is a time for brands to reaffirm ties and demonstrate superb customer service. The day is generally a time for indulgence, so many brands are preparing for busy brunch, lunch and dinner sessions, among other activities. “It’s pretty challenging for a brand to stand
Stan Lee’s cameo in video about cameos Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting. Mr. Lee is the former president and chairman of Marvel Comics and has appeared in many of the Marvel comic films. Audi is continuing its recent trend of showing its light-hearted nature with its involvement with Marvel. “We give Stan
Retail through mobile messaging opens up a wide range of possibilities for brands By Brielle Jaekel NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29. An important point from
While the characters of Mad Men have gone bicoastal in recent years, the show’s heart and soul has always been in New York City. In honor of the final season—the series will end on May 17—we’ve taken a tour through Manhattan of some noteworthy sites that have appeared on the show. Replicas of these well-known institutions have been used in the show because Mad Men is filmed in Los Angeles,
