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Bulgari anticipates Expo Milano guests via special hotel offer

Bulgari Hotel and Residences, Milan Italian jeweler Bulgari is encouraging travelers to book at its hotel in Milan during the Expo Milano, which opened May 1, through an “Expo Experience” package. On social media, Bulgari Hotels & Resorts Milan invited its followers to “explore Milan and its Universal Exhibition through the Bulgari eye” and encourages those interested in attending the Expo to make the hotel “home” for the event. Similar

Guerlain encourages personalization with no name fragrance

Guerlain storefront France’s Guerlain is extending the personal connection a consumer has with a fragrance through an unnamed scent. New for 2015, the unnamed scent, referred to as Mon Exclusif, or My Exclusive in English, encourages self expression. Since a fragrance purchase is personal and the choice of a scent is often rooted in personality and mood, this marketing tactic is an interest approach that allows the consumer to be