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Apple Watch’s limitations to present challenges for advertiser, media relations

Apple Watch Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist. On a whole the luxury industry is still on a learning curve when it comes to mobile technology, but have used smartphones and tablets to their advantage by adapting, albeit slowly in some cases, to ensure

Microsoft ready to pounce and acquire IFS?

Whispers on the acquisition grapevine are saying that Microsoft has its sights set on the Swedish software firm IFS (Industrial and Financial Systems). Check our coverage of IFS’s recent event here IFS offers an ERP suite, along with a range of enterprise services including EAM (enterprise asset management) and ESM (enterprise service management). The organisation’s core product is IFS Applications 9, and its customers include Saab, NEC, Nestle Waters, Olympus

New iMac and MacBook Pro with Force Touch landing this Wednesday?

Thinking of picking up a new Apple computer this week? You might want to hang fire until Wednesday, because rumours are swirling that a product refresh is imminent, specifically for the 15-inch MacBook Pro and the 27-inch iMac. Speculation about the MacBook Pro makes sense – the 13-incher was upgraded earlier this year with Broadwell processors and Force Touch trackpads. As on the Apple Watch, Force Touch technology brings tactile

Get a sneak peek at Doom in the world's shortest ever teaser

Bethesda has big plans for E3 2015, some of which will be secret, some of which will be Doom. And to get us in the mood ahead of the full showcase on June 14, Bethesda has just pushed out a tiny teaser of footage for the new Doom. We’re talking REALLY tiny. 2.5 seconds tiny. The game, which is being developed by id Software (and published by Bethesda Softworks) is

Review: Updated: Microsoft Office 2013

Introduction Latest: Microsoft’s next iteration of Office, known as Office 2016, is well underway. Both Mac and Windows users are able to download the preview version for a quick spin. You can check our Office 2016 preview; note that there will be three different versions of office: the traditional one, one optimised for touch and one for mobiles. Note that you won’t be able to use Office 2016 and Office