Blog

Versace heightens lifestyle approach with branded residential development

Rendering of AYKON Nine Elms development Italian fashion label Versace is giving Londoners a more immersive experience of the brand through a placement in the luxury housing development AYKON Nine Elms. Set to be completed by 2020, DICO UK Property Holdings’ AYKON Nine Elms claims to be the first private residential project that is completely designed by a fashion house, with Versace having a hand in all of the interior

Top 10 luxury beauty and personal care efforts of H1

Video still from Chanel for Rouge Coco Marketers in the luxury beauty and fragrance space pride themselves on quality ingredients, and consistently pay tribute to the sources where these elements are found. During the first half of 2015, marketers in this space relied on self exploration, of both their brand and the consumers’ sentiment, through behind-the-scenes looks and interactive touchpoints. Beyond this, many took the time to promote awareness for causes

Balenciaga taps Sam Smith for brooding fall campaign

Balenciaga fall/winter 2015 menswear campaign French fashion house Balenciaga is collaborating with soulful singer Sam Smith on its fall/winter 2015 menswear campaign. The campaign, shot by photographer Josh Olins, takes place in a cell-like concrete room, with the artist captured in black-and-white leaning despondently against the walls. The latest pop star to work with a fashion label, Mr. Smith helps to bring a depth of emotion and vulnerability to Balenciaga’s

Updated: Apple Music vs Spotify, Tidal and the rest

Apple Music vs Spotify, Tidal and the rest With the launch of Apple Music, Cupertino’s iTunes 2.0 is taking on the rest of the crowded streaming market from a position of industry strength. It’s already got incredible relations with the different recording labels, a vast catalogue of music at its disposal and a huge user base of Apple fans. It’s also got the added fact that, with the entirety of