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Google hires Truecar's Krafcik to head its driverless car unit

With the hiring of Krafcik, currently the president of automotive pricing terminal Truecar Inc (TRUE.O) and a former CEO of Hyundai Motors America, Google is starting to look at the project as a potential and relevant business in the near future. Chris Urmson, who has been head of the self-driving car program since 2009, will continue overseeing the project as its technical lead, the company said in an emailed statement.