Posts From King World News

Neiman Marcus expands visual search to provide instant gratification to consumers

Neiman Marcus snapping feature Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments. Previously available only for shoes and handbags, the retailer’s “Snap. Find. Shop.” function enables users to enter a 3D image and have product suggestions from Neiman Marcus’ ecommerce site that are similar in appearance delivered instantaneously. The feature

How big of an effect will the market shake-up have on luxury?

Affluent millennials It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but an overdue correction to the U.S. market will likely see affluent consumers proceed with caution. At the moment, the market is still volatile and it is difficult to discern how much the drop in the U.S. market is caused by fears and how much by

Chanel checks the charts with astrological Instagram effort

Chanel’s Pisces zodiac GIF French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection. The Instagram content, exclusive to the platform, includes GIF imagery for each of the 12 astrological signs to connect with Chanel enthusiasts on a personal level. The integration of the Chance fragrance aligns with the zodiac messaging as many consumers, especially those in Asia, may

Review: 'Metal Gear Solid V' a technical, tactical marvel

In an early mission in “Metal Gear Solid V: The Phantom Pain” (Konami, for the PlayStation 3, PlayStation 4, Xbox 360, Xbox One, PC, $59.99), the player is tasked with assassinating a corrupt colonel who’s up to no good. While such a chore is standard fare for a video game, “Phantom Pain” provides dozens of ways to off the military leader.