LVMH’s print acquisitions to benefit brand ad spend, publishing sector

LVMH promotional image for its many businesses As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands. Within its portfolio of companies, luxury conglomerate Moët Hennessy Louis Vuitton owns a number of print publications that are not branded content produced for brand exposure and communication purposes. By owning general newspapers, LVMH has the ability