Tag "3"

Tag Heuer mirrors brand determination with action sports film

La Nuit de la Glisse subject in action Swiss watchmaker Tag Heuer is celebrating extreme sports by supporting a special edition of the documentary film series La Nuit de la Glisse. The film, themed around the brand’s tagline #Don’tCrackUnderPressure, will screen in movie theaters across Europe Dec. 10-13. Partnering with filmmaker Thierry Donard as he captures athletes in action will reinforce Tag Heuer’s association with demanding sports and the discipline