An #IDoInChoo post Footwear and accessories label Jimmy Choo is joining the wedding season with a promotion of its branded hashtag for Instagram. These “I do in Choo” moments allow the brand to aggregate the special moments from loyal consumers. The repeat use of a catchy hashtag will likely add more attention to the campaign, especially as wedding season picks up this spring. Branded vows Jimmy Choo’s Instagram account has about
Abercrombie & Kent sends bicycles to Zambia Luxury travel company Abercrombie & Kent kicked off its bike donation event with the charity Wheels of Change International to gather bicycles to donate to a village in Zambia. Bikes are indispensable to villages in rural areas because a healthcare worker can visit four times more people an hour on a bike, a girl with a bike is 70 percent more likely to attend
Eva Mendes for Estée Lauder Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign. Ms. Mendes will serve as the face of the brand’s New Dimension transformative skincare collection. Ms. Mendes’ addition is in the wake of Kendall Jenner’s ambassadorship with the brand, likely spinning the focus away from millennials with a celebrity relatable to more women. Celebrity looks In January, Estée Lauder
Florence hosted the conference this year As Condé Nast International Luxury Conference comes to a close in Florence, Italy this week, attendees and speakers anxiously wait for the 2016’s event in Seoul, South Korea. This year’s event brought together more than 500 individuals from 36 different countries to discuss the luxury industry. The location change to South Korea will allow guests to witness one of Asia’s largest luxury markets. Traveling
What better way to celebrate National Parks Week and Earth Day than stepping into the great outdoors? Whether you want to absorb magnificent canyon views or explore a desert on horseback, our weekly roundup has a ton of fresh-air fun, so you can appreciate the awe-inspiring and breathtaking beauty of this planet. 10 Best National Parks to Visit in 2015 Want to observe National Parks Week by exploring one of the U.S.’s 58 scenic beauties?
Turning to the private sector It’s been nearly 50 years since Star Trek first referred to space as “the final frontier,” and the passing decades have done little to diminish interest in traveling to this expansive (and very expensive) destination. The National Aeronautics and Space Administration (better known as NASA) made headlines back in 2011 with the decision to retire its space shuttle fleet, laying the groundwork for companies with
Apple Watch hands on review The Apple Watch has been ticking away on my wrist just shy of 24 hours, and while it’s no longer called the iWatch, it really is “my watch” and Apple’s most personal gadget yet. The iPhone-compatible smartwatch comes in 38 flavors, with different case materials, colors, sizes and interchangeable Apple Watch bands. None are inexpensive. Starting at $349 (£299, AU$499) and climbing all the way
I’ve screwed up my shoulder The Apple Watch has only been on my wrist for 24 hours, but already I’m missing the Garmin. And that’s after only one run. I’ve been trying to decide whether or not to write about Cupertino’s digi-timepiece in this column given it’s not a ‘proper’ running watch and could hinder my quest to become a triathlete in a ludicrously short amount of time, but given
Introduction and design A long time ago, laptop manufacturers used desktop components to keep costs down. Taiwanese manufacturer ECS, for example, shoved a desktop processor into a laptop form factor without the battery and called it a desknote (desktop and notebook). Now Lenovo has gone the other way, using laptop components in a desktop computer – and it, kind of, makes sense due to economies of scale. Using the same
Introduction Changing operating systems is a painful process: leaving what you know behind for a new and potentially fruitful land, sacrificing some things for others. The grass is, as they say, always greener on the other side; the fruits of Mac OS X look appealing on Windows and vice versa. Each major operating system has its own quirks, flaws and plus points aplenty, whether they be broad application support (Windows)