Experts clarify best intervals, ages for cervical cancer screening

Experts clarify best intervals, ages for cervical cancer screening

By Kathryn Doyle (Reuters Health) – The American College of Physicians (ACP) has released best practice guidelines to reduce overuse of cervical cancer screening for average-risk women, including what ages screening should start, stop and how many years to wait between each test. “Guidelines recommend not screening prior to age 21, screening no more frequently than every 3 years and ending screening among low-risk women,” said Dr. George F. Sawaya

Belgian footballer Mertens dies after collapsing on pitch

(Adds background) By Alastair Macdonald BRUSSELS, April 30 (Reuters) – Belgium under-21 international Gregory Mertens died on Thursday, three days after collapsing with heart failure during a match, a spokesman for his club, Sporting Lokeren, said. The 24-year-old defender had been in a coma since going into cardiac arrest early in a reserve team game on Monday. Club spokesman Herman Van De Putte told Reuters that his condition continued to

Lyst Series C raises $40M with help from LVMH fund

Street style photo used in Lyst outdoor campaign Fashion ecommerce platform Lyst has raised $40 million in a Series C investment round that included contributions from LVMH controlling shareholder Groupe Arnault. The additional funds will be instrumental in Lyst’s global expansion of its universal shopping cart, which allows consumers to purchase from multiple retailers in one transaction. Lyst is seeing transactions from hundreds of countries, and the platform has grown

Consumer-centric culture makes every individual a brand: Interbrand exec

Burberry ad campaign image featuring Heritage Trench Coats NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29. The current landscape is consumer-centric, and each individual person will play an active role in shaping brands and deciding which fail or thrive. To be successful, brands will need to focus on creating value and

Mobile phones most personal way to reach consumers: Havas Media exec

Luxury brands are increasingly using mobile marketing to engage consumers NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29. Marketing tactics have remained relatively similar for decades, but the medium it is presented on has changed. Adjusting to integrate technology at the core of a business is