Tiffany dives into the inspirational sea for 2015 Blue Book
Sapphire and chrysocolla cabochon by Tiffany & Co. U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof. Since 1845, Tiffany’s annual Blue Book has been a traditional direct mailed catalog featuring the jeweler’s latest in high-jewelry, but the brand has steadily incorporated digital touchpoints to increase interaction while exploring its influencers. By extending the print effort
Affluent consumer; Michael Kors NEW YORK – Luxury brands are constantly relating to their heritage and codes, but true value lies in the ability to relate those concepts to the values of like-minded affluents, according to an executive from Wealth-X at the Luxury Insights Summit 2015 April 29. Looking microscopically at the ultra-affluent and understanding their beliefs, values and interests gives brands an advantage in connecting with the ultra-high-net-worth individuals. Marketers who take
Poppy Delevigne for Closet Envy Department store chain Bloomingdale’s is delving into the closets of four “It-Girls” in collaboration with the blog The Coveteur to showcase a range of designers. The Coveteur takes its readers into the homes of personalities, to showcase favorite fashion and lifestyle pieces, usually from a variety of brands. The blog gives emerging or less-known designers a chance to reach a broader audience and illuminates the sheer
The Dalmore Paterson whiskey Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before. The app is available for Apple iPads and can be downloaded from the App Store on compatible devices. With consumers increasingly favoring mobile technology, it is important for brands to stay in touch on a wide variety of platforms. “The Dalmore has
The Ritz-Carlton, San Francisco Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief. Mother’s Day is a time for brands to reaffirm ties and demonstrate superb customer service. The day is generally a time for indulgence, so many brands are preparing for busy brunch, lunch and dinner sessions, among other activities. “It’s pretty challenging for a brand to stand
Stan Lee’s cameo in video about cameos Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting. Mr. Lee is the former president and chairman of Marvel Comics and has appeared in many of the Marvel comic films. Audi is continuing its recent trend of showing its light-hearted nature with its involvement with Marvel. “We give Stan
Retail through mobile messaging opens up a wide range of possibilities for brands By Brielle Jaekel NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29. An important point from
While the characters of Mad Men have gone bicoastal in recent years, the show’s heart and soul has always been in New York City. In honor of the final season—the series will end on May 17—we’ve taken a tour through Manhattan of some noteworthy sites that have appeared on the show. Replicas of these well-known institutions have been used in the show because Mad Men is filmed in Los Angeles,
In the summer of 2016, 205 countries will be represented by 10,500 athletes in the first Olympic Games to be held in South America. For 17 days, 42 sports (including rugby and golf, returning to the Games after 92 and 112 years, respectively) will showcase their top athletes in 306 medal events. There are 7.5 million tickets available, 3.8 million of which are less than $30. Here’s how to get one. First, register
Microsoft Surface fans hold on to your hats as the firm’s latest high-end tablet-PC hybrid is getting for its first outing later on this month. First reported by SlashGear, an anonymous source told the site that the Surface Pro 4 will get its long awaited big reveal at a special Microsoft event that is slated to take place in the middle of May. It goes on to explain that even
