Bentley continues teasing Bentayga SUV
Bentayga teaser British automaker Bentley Motors has released yet another teaser for its Bentayga in the wake of recent announcements about sports utility vehicles from other luxury auto brands. The original announcement for the Bentayga came in summer 2013 and the model has been gradually teased ever since. Another short video for the campaign keeps consumers intrigued, but the elongated anticipation for the release of the vehicle may lose the attention of
Bentayga teaser British automaker Bentley Motors has released yet another teaser for its Bentayga in the wake of recent announcements about sports utility vehicles from other luxury auto brands. The original announcement for the Bentayga came in summer 2013 and the model has been gradually teased ever since. Another short video for the campaign keeps consumers intrigued, but the elongated anticipation for the release of the vehicle may lose the attention of
Affluent consumers prefer experience Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi. Just as travelers heavily research hotels, restaurants, sites and entertainment before embarking on a trip, they are also using online media to plan their shopping excursions. Brands should ensure they are catering to their
Affluent consumers prefer experience Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi. Just as travelers heavily research hotels, restaurants, sites and entertainment before embarking on a trip, they are also using online media to plan their shopping excursions. Brands should ensure they are catering to their
Living the mobile life Please click here to register for the Mobile Research Summit: Data & Insights 2015 in New York on Thursday, June 18, 2015 Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research
Living the mobile life Please click here to register for the Mobile Research Summit: Data & Insights 2015 in New York on Thursday, June 18, 2015 Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research
Image from Bloomingdale’s Mother’s Day gift guide Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts. Efforts tugged at consumers’ heartstrings, reminding them of fond memories, or focused on making a difference for mothers globally with products tied to a cause. Using an emotional appeal for this holiday will appeal to consumers who want to get it right for
Image from Bloomingdale’s Mother’s Day gift guide Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts. Efforts tugged at consumers’ heartstrings, reminding them of fond memories, or focused on making a difference for mothers globally with products tied to a cause. Using an emotional appeal for this holiday will appeal to consumers who want to get it right for
Net-A-Porter’s The Edit app Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce. Net-A-Porter’s digital magazine The Edit has a new shoppable app, while a social shopping network from the retailer, called The Net Set, is debuting May 13. For Net-A-Porter’s digital-savvy audience, these mobile apps give consumers more ways and choices of how to interact and shop. “We already
Net-A-Porter’s The Edit app Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce. Net-A-Porter’s digital magazine The Edit has a new shoppable app, while a social shopping network from the retailer, called The Net Set, is debuting May 13. For Net-A-Porter’s digital-savvy audience, these mobile apps give consumers more ways and choices of how to interact and shop. “We already
