Connect international experience in retail, digital to curious Chinese consumers
Chinese affluence French fashion house Chanel was found to have the highest level of brand awareness in China, with 84 percent of surveyed consumers citing familiarity with the brand, according to a new report by Bomoda. But for the majority of brands from the West, China has been a challenge due to consumer behavior and decision-making processes that differ, leaving marketers to scramble to appropriately communicate and drive sales. The inaugural
May 1 marked the maiden voyage of Eurostar’s new direct trains to Lyon, Avignon, and Marseille from London and Ashford, England. Eurostar’s high-speed service to Paris, inaugurated in 1994, streamlined trips between the two capitals, decreasing an arduous six-hour ground journey—that included multiple slow trains, buses, and ferries—to two hours and fifteen minutes station to station. Although London-Paris flight time is only an hour and fifteen minutes, Eurostar, which runs
This summer, Philadelphia will transform itself into an urban “resort” with a series of pop-up parks and seasonal beer gardens. With the recent launch of the city’s bike-share program, Indego, you can easily hop from one venue to another. Here’s a rundown of some of the city’s coolest spots to escape from the summer heat. Beer Gardens With a Mission Several years ago, the Pennsylvania Horticultural Society added beer to the
“Nobody gets out of this world unscathed.” Revenge is going out in the exact same manner it came into the Hamptons four years ago: with a bang. After four years of…
This Mother’s Day will be particularly special for The Real Housewives of Beverly Hills star Yolanda Foster, who is being treated abroad amid an ongoing battle against Lyme…
Introduction While we wait for Windows 10 Mobile to show up later this year here’s another affordable, decent-looking, unfussy Windows Phone 8.1 model to tide us over. Since Microsoft bought Nokia’s phone division at the end of 2013, we’ve seen quite a few perfectly adequate handsets that aren’t going to burn too big a hole in your pocket or get your pulse racing all that quickly. And so to the
When you’re in the market for a guitar amplifier, Marshall is probably among the first few names that rolls off the tongue. But when it comes to shopping for a set of headphones, this isn’t necessarily the case. In fact, it might be news to you that Marshall is in the business of making cans at all. Even if you aren’t aware of the Marshall legacy in the rock world,
Identifying with a specific online community makes gamers happier, according to the results of a study presented at the Annual Conference of the British Psychology Society. In the study, researchers spoke to 349 Football Manager players – a group that was 98.9 percent male, and with an average age of 24. They were asked questions about their social identity as gamers, the quality of their friendships with other players, their
With three cameras in its entry-level range Canon already had plenty to interest novices and enthusiast photographers on a budget. Now the company has replaced the 700D with two models, the EOS 760D and 750D, rather than one. As the 700D continues in the line-up (for now at least), this means that there are five cameras in what Canon calls its beginners’ range. The new 760D and 750D, known as
Introduction Anyone who shells out the best part of £1,500 (around $2,300, or AU$2,900) or more on a premium PC likely has one thing deeply embedded in the back of their mind: how long will it be until my brand spanking new PC is limping under the pressure? The good news is that it doesn’t have to get to that point just so long as you look after the new
