Mikimoto spurs birthday gifts with June birthstone promotion
Mikimoto pearl necklace Japanese jeweler Mikimoto is attracting consumers with June birthdays through an email campaign celebrating the month’s birthstone. Mikimoto’s primary material used in its jewelry is the pearl, making June a significant month for the jeweler. Although wearing pearls has no true season, attracting consumers on a gifting basis may help Mikimoto’s sales during the summer months when jewelry is not often purchased. Happy birthday Consumers with birthdays
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