SPORTS (MSM)
German sportswear company Adidas , trying to muscle into Nike’s home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales. Adidas said it would seek to build on its momentum by lifting promotional spending further in the run-up to Christmas. The firm had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for
German sportswear company Adidas , trying to muscle into Nike’s home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales. Adidas said it would seek to build on its momentum by lifting promotional spending further in the run-up to Christmas. The firm had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for
Former world number one Rory McIlroy shook off a bout of food poisoning to shoot a four-under par 68 in the first round of the World Golf Championships-HSBC Champions in Shanghai on Thursday. McIlroy, who had been in bed for most of the past two days, said the illness had caused him to lose 10 pounds in weight (4.5kg), but he still managed to rattle in six birdies. A double
Stephen Curry rattled in a three pointer with 68 seconds left to lift the Golden State Warriors to a 112-108 win over the Los Angeles Clippers in a battle of undefeated teams. It was the seventh three pointer of the contest for the reigning league MVP Curry, who also scored 13 straight points in the win. There were 17 lead changes in the see-saw contest, with Curry’s three pointer being
