LUXURY
Chanel’s Rogue Coco lipstick in Marie French fashion house Chanel is helping consumers decide which of Gabrielle “Coco” Chanel’s lovers, muses and relatives is right for them with a short quiz. Shades of Chanel’s Rouge Coco lipsticks are named after important influencers and figures in Ms. Chanel’s life and work to give a narrative to an aspirational product. Recently, many beauty brands have personified lipsticks using male and female names
Dior’s Miss Dior Edition d’Exception French atelier Christian Dior is repackaging its Miss Dior fragrance in a limited series to reinvigorate interest in the scent amid its most dedicated enthusiasts. The Miss Dior was originally created by the brand’s namesake founder in 1947 and was then updated for the modern consumer in 2012. Fragrances often evoke the codes of the brand and can be reimagined as the label evolves or celebrates
Saks’ La Gran Entrada Department store chain Saks Fifth Avenue is helping consumers get acquainted with its new address in San Juan, Puerto Rico, with a social campaign. “La Gran Entrada,” or “The Grand Entrance,” follows local native and model Maria Del Mar Rosario as she takes in the sights of the city wearing apparel from brands such as Dolce & Gabbana, Carolina Herrera and Emilio Pucci. For those inspired
International Women’s Day shared artwork on Facebook Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events. The holiday gives brands the opportunity to express their appreciation for women as well as to market to consumers who may be purchasing gifts for the women in their lives. By advocating women’s rights, brands can present themselves as
Apple Watch Analysts are arguing that Apple could sell more than 30 million watches in 2015, a number that will surpass all other timepiece companies in the world, according to a new report from L2. Apple’s influence on the smartphone market leaves experts to believe that iPhone owners are waiting to see the proposition value of the Apple Watch, but once applications launch, the surge may be greater than expected. Apple’s advertising
Neiman Marcus storefront Retailer Neiman Marcus Group is bringing attention to successful women with its second annual Make Some Noise brand platform activation at SXSW in Austin, TX. Make Some Noise will run from March 18-20 and include events such as panel discussions, live music and parties. By engaging consumers in discussion and appealing to contemporary issues, the brand is ensuring that it stays relevant. “The campaign celebrates women on the rise,
Johnnie Walker smart bottle prototype Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. The spirits brand officially showed its concept, which may soon grace the sides of Johnnie Walker Blue Label bottles, at the Mobile World Congress in Barcelona after announcing the project in late February. The concept was developed by Diageo Technology
The Connaught hotel in Mayfair, London Maybourne Hotel Group’s The Connaught in London is sharing its British heritage with guests through a walking tour that gives exclusive insights to royal warrant holders in the Mayfair district. Developed by the Connaught and travel company Fox & Squirrel, the Royal Warrant tour series allows guests to gain an insider perspective of Britain’s most talented and historic artisans. The two-hour tours are conducted
Dominator virtual reality pod Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience. The initiative launched this year at the Düsseldorf Boat Show and the Miami Boat Show, and Dominator is bringing virtual reality to the Middle East with the Ilumen’s digital experience. Virtual reality matches the futuristic twist of the
Peninsula Hong Kong The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong. In 2015, Peninsula properties in New York and Manila will join Chicago, Beijing, Bangkok, Tokyo and Beverly Hills, CA with art events.
