La Perla made-to-measure fall/winter 2014 campaign image The luxury intimates segment is growing at a faster pace around the world than the lingerie market itself, according to a new report by Fashionbi. The largest market for lingerie is North America and the United States, while in Europe the highest growth occurred in Germany and Italy. Overall the lingerie market is growing with support from the luxury sector, emerging markets and new
Hublot’s cricket watch Swiss watchmaker Hublot is expressing its dedication to art by hosting a photography exhibition in collaboration with the viral movement Beard Season. The exhibition debuted on March 6 at Somerset House in London and features photography by Mr. Brock Elbank that captures men with beards in an attempt to raise awareness for melanoma. Staying true to its motto “Hublot Loves Art” will allow the brand to connect with
Audi sponsors MLS German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches. The season kicked-off March 6 with a game between LA Galaxy and Chicago Fire, and Audi aired its soccer-themed commercial during the game. Since millennials are the largest fan base for the league, Audi will likely connect with
Canadian and U.S. border at Niagara Falls Sotheby’s International Realty Canada is predicting the Greater Toronto Area will lead the country’s top real estate this spring with low lending rates and consumer demand outpacing real estate options. Single-family homes, especially those in the $1 million marketplace, are in demand in urban areas around the country, so residences for sale see high traffic and numbers as affluent consumers out bid one another.
Johnnie Walker smart bottle prototype Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience. While some brands look to the future of marketing and the opportunities presented by mobile technologies, others stayed rooted in tradition but with an optimistic outlook to the way in which consumers wish to communicate with preferred companies. As technology continues to advance and mobile
Balenciaga Nude Marble Work handbag Today in luxury marketing: Alexander Wang makes his mark on Balenciaga The Alexander Wang era at Balenciaga is gathering steam, says Women’s Wear Daily.Click here to read the entire article on Women’s Wear Daily Dior and us Colin McDowell decodes Dior and I, a film directed by Frédéric Tcheng, which documents the creation of Raf Simons’ first couture collection for the house, per Business of
Karl Lagerfeld as Kill Bill Luxury Daily’s live news from March 6: Saks welcomes consumers to Puerto Rico through social campaign Department store chain Saks Fifth Avenue is helping consumers get acquainted with its new address in San Juan, Puerto Rico, with a social campaign.Click here to read the entire article Dior repackages Miss Dior in $1.9K limited-edition bottles French atelier Christian Dior is repackaging its Miss Dior fragrance in
Karl Lagerfeld as Kill Bill Karl Lagerfeld is exploring his imaginary filmography with a series of limited-edition Hollywood movie posters. The limited-edition “Karlywood” collection of prints was created by author and French cartoonist Tiffany Cooper, who recreated iconic movie posters with Mr. Lagerfeld as the protagonist. Even as one of the most revered fashion designers, Mr. Lagerfeld often takes a comical approach to promoting his image and eponymous apparel and
Louis Vuitton Foundation French apparel and accessories maker Louis Vuitton is generating buzz around its recently opened Fondation Louis Vuitton with a charitable concert series. Louis Vuitton has invited hip-hop artist Kanye West to perform this weekend at its Frank Gehry-designed Fondation Louis Vuitton space in Paris. The concerts, scheduled nightly from March 7-10, fit with the conclusion of Paris Fashion Week. The luxurious Mr. West Mr. West and his wife,
Fendi’s Analogia Project windows Italy’s Fendi is giving consumers a behind-the-scenes look at its current window display concept through a video shared socially. The theme of Fendi’s window display is titled “Traces of Palazzo Della Civiltà Italiana” and features the signature architecture of the palazzo of the same name in Rome. As of 2015, Fendi has relocated its headquarters to the Palazzo Della Civiltà Italiana for the next 15 years.